A small group of Twitter users now has access to a star button. As of now the star button seems to behave similarly to FaceBook’s ‘like’ button, but it does not flag in the newsfeeds of people following the one who invoked the star. The star button does, however, flag in the newsfeed of the person whose tweet was starred. Most commentators are so far comparing it to a ‘favorite’ button, which makes the tweet easier to find after time has elapsed.
This change will probably not be a significant change for the social media agency. One of the great things about FaceBook’s ‘like’ button is that it allows an interaction that does not require much from the viewer. Twitter has been missing an easy interaction. Retweeting has been the method and it is still cumbersome for the viewer, especially if the RT function drives the message over the 140 character limit. One good thing about this is it signals Twitter’s willingness to experiment and try to improve the service. Twitter is also eager to make things better so it can provide a better experience for advertisers. The star button may not help much when it is implemented, but it will help some and it shows a future for social media outside of FaceBook’s domination.