In a move that is sure to draw fire from privacy enthusiasts, Twitter has published a white pages of its user accounts. When asked why this was done, the company replied, “to help people find the accounts they’re looking for with various search engines.” The white pages are now crawlable by Bing and Google.
For the social media agency this means it will be easier to search the profiles of Twitter users. This may not present much gain, because many of the profile pages had already been indexed and crawled, but this development does mean that all of them will be searchable once the engines are done crawling them. Once it is done, then doing a search for user accounts will be simple for the social media agency. The agency will be able to discover all the Twitter accounts that have registered “Minneapolis” as location. Even if the location is not specified, if there are links in the profile, then the search engines will pick up those connections. Because most user accounts are not secret identities, this means the agency will be able to significantly increase its catalogue of relevant Twitter accounts, such as those liking cupcakes or certain brands of motorcycles.