Tag Archives: open graph

Facebook Opens Up Emoticons for Small Updates

smile buttonFacebook is now testing a new feature that allows users to include emoticons in status updates. Lately Facebook has been prompting users to input their favorite color as well as favorite ice cream flavor and other trivial issues. Now users can update what they are reading or other quick update and then attach an emoticon to it for a quick nonverbal appraisal of the item.

One advantage of this service is to help stave off some competitors that are touting their quick visual survey of items. Instead of reading why someone likes a certain book, the user can see quickly how it evaluates the item in question. The better gain for the social media agency is more data for evaluation. The emoticons will help normalize data as well. Now a book will be linked to certain data points (enjoyed, liked, hated, etc) instead of needing to use semantic assessments to determine if a status is an endorsement or not.

Above all this change will help make the Open Graph more powerful so the advertiser can better target users based upon their data. This will help accelerate the mobile boom and make advertising more appropriate to the each individual user.

 Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating

Photo by: ntr23

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Facebook To Release Open Graph Apps Soon

At September’s f8 Developer’s Conference, Facebook announced it would be opening up its open graph for third party apps. The open graph is collection of data about all sorts of information. An app can track how much a user runs or what purchases are made. The open graph is referred to as “read, watch and listen” because of its ability to track anything a user wants to share. The announcement that the open graph has been opened could come as early as Wednesday.

This is all part of the Timeline change where Facebook hopes to become the digital scrapbook of an entire person’s life. By integrating apps the Timeline can now capture all sorts of data of the user’s life. The other aspect of this open graph opening up is the implementation of frictionless sharing. A user’s habits will automatically become part of his timeline by a tacit umbrella agreement. Installation of an app will constitute this tacit agreement for the data collected by the app. Data can later be removed from a timeline of so chosen.

Despite criticisms, Timeline is a hit. Anything that makes Timeline more meaningful and makes it more comprehensive is probably also going to be a hit. Timeline and a better Timeline will help Facebook solidify its place as the portal onto the internet for most users. This will make advertisements on Facebook better. The data accumulated will also help the internet marketing firm make better targeting. By cross referencing data sets, interesting correlations may be drawn about whom certain ads need to be targeted towards.


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Facebook’s Music Service Is Slow to Take Off

Facebook has had integration with music services for some months now and yet the adoption of those services has been slow. There are a slew of early adopters, but there are still many people that do not know about Facebook’s integration of lifestyle apps into its open graph.

The Open Graph is the Facebook innovation where music, movies, locations and all other sorts of lifestyle features are linked into the newsfeed and then aggregated into a large data pool. The magic of data about music preferences rests on music’s  multitasking ability. Facebook can possibly see what people listen to when performing certain tasks or in certain moods. Once that data becomes statistically significant then Facebook will become an invaluable resource for the digital marketing agency trying to create affect among ad viewers.

There is anther area of interest for digital advertisers. The music services almost all offer advertisements and integration with Facebook should drive more people to those services onto the cloud where advertising can reach them. These services will grow because there are two trends at work: one is the growth of cloud computing and music streaming services and second is the growth of awareness of these services. Advertising with these services will become more lucrative. Integration with Facebook will also make them more lucrative as well as increase the stickiness of Facebook pages.



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