![Facebook-Messenger-Logo[1]](https://socialmi.com/wp-content/uploads/2012/12/Facebook-Messenger-Logo1.jpg)
Facebook’s Messenger was launched as a way to revolutionize digital communications. It allows users to do instant messaging as well as email communication from one platform. The boon to the social media agency if it takes off will be to increase Facebook’s social graph. The database is now limited to what users publicly share, but two-way communications would help reveal so much more about users and their private lives. However, the service has not yet taken off.
In an effort to kick-start Messenger Facebook is releasing an app that is a stand alone Messenger service for both Android and iOS devices. The app will not provide Facebook access to the user, so it is a smaller and much more functional communication client. Not only is the new app becoming available but it will also not require a user to have a Facebook account. What that really means is that the user will not need to be logged into her Facebook account. If that does happen, then some of the potential data gathering ability will be lost, but not much. Facebook will still have data about what the anonymous user likes, which is still useful data. It is also not at all likely that both users are operating without linking to their Facebook accounts.
This move might be enough to help unseat the SMS protocol, which has been dominant for nearly 20 years. If the unseating does happen, then the digital marketing agency will benefit because of the data Facebook is able to compile about what it is people like and are motivated by.
No Facebook Account Required: Facebook Messenger For Android Lets You Sign Up With Just A Phone Number