Tag Archives: content-based marketing

Social Media Content 101

You have selected the social media channels that best fit your target audience. Now what? Which content will be disseminated to each one of them? How are you going to present the content? These are just three fundamental questions that you and your team need to be analyzed thoroughly, when developing your content strategy. They can be both fun and frustrating at the same time.

by esalesdata

by esalesdata

1. Who are you trying to reach?

The primary action you need to take is defining who you are trying to reach when developing content. Research and collect data on your target audience to gather their demographics (age, gender, location, etc). This data will provide a better view on the personality of those looking for your content. You can tailor the role of each social platform to suit the needs of your audiences.

2. What matters to your audience?

After discovering who you are trying to reach, the next step is to understand what type of content engages and interests your audience. The content should grab your audience’s attention immediately and naturally, by demonstrating that your brand really knows and understand them. This part requires for you to be really creative and be able to use the proper images and videos that will fit into the content you are trying to share.

3. How often should you post?

There is no rule set on stone for this question, but there are some guidelines you should strongly consider while developing your content strategy. It is very helpful to have a content calendar that will enable you to define the right frequency and consistency of your posts based on your audience. You should also take into consideration analytical information you will be able to collect from the insights of your social platforms, such as what days of the week are most of your followers active. Never post just to post make sure your content has a purpose. You need to listen to your fans and followers because they will tell you what’s working and what’s not.

To take a further look into these and other tips click here: 5 Things to Think About When Creating a Social Media Content Strategy

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Detroit Welcomes Marketing Expert C.C. Chapman

This week we welcome the influential content creator himself, C.C. Chapman to the Detroit area to provide some valuable insight on how to make things happen.

C.C. has years of professional speaking experience with a variety of companies, marketers and content creators.  He often speaks about building passionate consumer communities as well as the the strategic value of content-based marketing.

C.C. Chapman visits Detroit

In 2007, C.C. launched his own marketing agency, The Advance Guard, which he sold in 2009. He has helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals. His clients have included American Eagle Outfitters, The Coca-Cola Company, HBO, Verizon and many others.

The keynote speaker and consultant is also a best-selling co-author to the book ‘Content Rules‘. Content Rules demystifies the idea as organizations as publishers and clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and other web content that lures in customers. Author C.C. Chapman will also discuss concepts from his latest book ‘Amazing Things Will Happen’  which is his guide to living a happy and fulfilling life.

There are two opportunities to see C.C. Chapman this Wednesday, February 6th:

  • Conor O’Neill’s Celtic Room in Ann Arbor with LA2M
  • 318 South Main Street, Ann Arbor, MI 48104
  • 11:45am – 1:00pm
  • FREE ($3 suggested donation)
  • MotorCity Casino Hotel (21+) in Detroit with SMCD, BCU & MCC
  • 2901 Grand River Avenue, Detroit, MI 48201
  • 6:00pm – 9:00pm
  • $10 (first 200 people receive a free hardcover copy of his new book!)
  • Purchase advance tickets here

For more information, please check out C.C.’s website at http://www.cc-chapman.com/ and follow him on Twitter @cc_chapman.


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