Companies have started using Pinterest to market their products to the public. With pictures, text, and web links that can be saved to a user’s profile, Pinterest is a great social media outlet to take advantage of. However, the pictures used for the pins can make all the difference in getting products noticed and sold.
Curalate, a visual analytics and marketing platform, has conducted a study on Pinterest pictures. To start, pins should not picture human faces. Pins that do not contain a face are 23% more likely to be repinned. It was found that Pinterest has 4.25 times more images without a face on their social media site.
Another study found that pictures in color are preferred by Pinterest users. More specifically the colors red, orange and brown are twice as likely to be repinned over the color blue. Images taken in medium light are 20 times more likely to be repinned compared to images that are dark, and eight times more likely to be repinned than images that are white.
The directions, background and texture of a picture affects the pin’s popularity. A picture is more likely to be repinned if it is posted vertically. Images with less than 30 percent background are repinned more, so a company shouldn’t post their product against a plain white backdrop. Also, images are pinned up to 17 times more if they have smooth textures instead of rough textures.
Pinterest can be used as a form of internet marketing. If companies set up their pins in a consumer susceptible way products will get noticed and repinned, hopefully leading to an increase in sales. Remember: forget the faces, blue is not the right hue, keep it light and upright, bring on the bold backgrounds, and be smooth.