The Netflix Legislation is a bill that amends the 1988 Video privacy protection Act, which made it illegal for a person’s video viewing habits to be shared. It was created after someone leaked the video rental history of Supreme Court nominee Robert Bork. The law had also been used to prevent sharing Netflix viewing records with Facebook. The law that recently passed through the Senate has already passed through the House of Representatives, so unless President Obama vetoes it, which is not expected, it will become law.
For the internet marketing agency this law will allow Facebook to accumulate more data about what people are viewing and how to best affect them. Knowing which movies and which genres a person prefers will help better target ads as well as create ads that are more effective. If, for example, someone has seen Die Hard five times, then an ad that references the movie will be more appealing to that person than to someone that has not seen the movie. While the Netflix data is not the comprehensive, every bit does help.