Over at QuickSprout, Neil Patel has performed extensive research about the elements of retweets. He has compiled a nice infographic that helps explain some of these common elements and what the best practices are for earning retweets. This is helpful for the digital marketing company to study so it can make sure clients’ tweets are gaining as much traction as possible.
One of the first rules is to tweet links. Most retweets contain links. This is fortunate for the digital marketing company, because spreading links is precisely the task at hand. Another fortunate outcome for the agency is that asking for a retweet significantly raises the chances that a retweet will happen.
Another easy lesson, but not as inline with the goal of the brand on Twitter is to not speak about yourself. Talking about others or about other things is more likely to earn a retweet. Speaking of the content of the message, the tweet should be new. Retweets are less likely to be retweeted and the more original the content, then the more likely it is to be retweeted. The final best practice is a difficult one: tweet about Twitter. People love to be meta-oriented. This is harder for the brand to do, but a creative application can pay off dividends.