One of the better tools for the brand that uses Google’s AdWords is the structured data mining Google does. Google scans websites and then compiles the rich text snippets which can be used to classify the website. The burden for the internet marketing agency has always been trying to create rich text snippets that are inline with what Google thinks they are.
Google has now updated its Webmaster Tools to provide that very service. Google will now display the snippets, so there is no longer any guessing by the agency how Google classifies its services. This update will help save the internet marketing agency effort and insecurity that it is not utilizing AdWords to its fullest extent.