Facebook is now testing a new feature that allows users to include emoticons in status updates. Lately Facebook has been prompting users to input their favorite color as well as favorite ice cream flavor and other trivial issues. Now users can update what they are reading or other quick update and then attach an emoticon to it for a quick nonverbal appraisal of the item.
One advantage of this service is to help stave off some competitors that are touting their quick visual survey of items. Instead of reading why someone likes a certain book, the user can see quickly how it evaluates the item in question. The better gain for the social media agency is more data for evaluation. The emoticons will help normalize data as well. Now a book will be linked to certain data points (enjoyed, liked, hated, etc) instead of needing to use semantic assessments to determine if a status is an endorsement or not.
Above all this change will help make the Open Graph more powerful so the advertiser can better target users based upon their data. This will help accelerate the mobile boom and make advertising more appropriate to the each individual user.
Photo by: ntr23