Category Archives: Analytics

Mobile ROI Calculator from Google

Google-SearchThese days, everything goes mobile – people, businesses and even Google. The year 2013 has been called already the year of mobile majority. The number of mobile devices is increasing and so does mobile advertising. Being world’s leader in mobile advertising, Google is a long-term thinker and is currently focusing on creating a full portfolio of metrics that would measure mobile advertising success. The new Google’s service called the Full Value of Mobile is developed to help businesses to analyze their mobile marketing effectiveness, both online and offline. As we know, Google has been playing with its AdWords program earlier this year. It was simplified in order to increase mobile advertising. However, companies had troubles to see a complete picture of how their mobile efforts influence their business.  That’s is why a need for the Full Value of Mobile service emerged.

For a local company, let’s say Michigan marketing agency, the launch of a new Google service predicts a brighter future. The Full Value of Mobile platform would give the opportunity to use features that Google has created outside of the AdWords service. Companies with limited financial resources for larger campaigns might benefit from Google’s mobile calculator and get a better sense of their mobile marketing effectiveness.

Google Launches “Full Value of Mobile” Calculator To Help Businesses Measure Online And Offline Impact of Mobile Marketing.

 

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Curalate Helps Image Based Marketing

7178822192_a121b14194Curalate was one of the leaders of Pinterest based analytics. It has now released a series of tools for the brand that uses Instagram in its image-based marketing approach. It is now the only company that offers Pinterest analytics and Instagram analytics in the same dashboard.

This is good news for the smaller education marketing company. Finding an appropriate set of tools is difficult and having them work together across platforms is a special help for the smaller education marketing company that is continually trying to keep up with the larger firms that might have in house statistical teams. Having the ability to see Pinterest and Instagram analytics together will help measure image based campaigns. Sometimes there is a small difference in one social network that might have a different effect than in the other. Being able to compare the two next to each other will help the smaller firm notice these discrepancies and better refine its approaches.

Photo by diwatamisa

Curalate Adds Instagram Analytics, Expands Beyond Pinterest

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Facebook Opens Up Emoticons for Small Updates

smile buttonFacebook is now testing a new feature that allows users to include emoticons in status updates. Lately Facebook has been prompting users to input their favorite color as well as favorite ice cream flavor and other trivial issues. Now users can update what they are reading or other quick update and then attach an emoticon to it for a quick nonverbal appraisal of the item.

One advantage of this service is to help stave off some competitors that are touting their quick visual survey of items. Instead of reading why someone likes a certain book, the user can see quickly how it evaluates the item in question. The better gain for the social media agency is more data for evaluation. The emoticons will help normalize data as well. Now a book will be linked to certain data points (enjoyed, liked, hated, etc) instead of needing to use semantic assessments to determine if a status is an endorsement or not.

Above all this change will help make the Open Graph more powerful so the advertiser can better target users based upon their data. This will help accelerate the mobile boom and make advertising more appropriate to the each individual user.

 Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating

Photo by: ntr23

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Wisemetrics Offers New Facebook Analytics

Over the Thanksgiving weekend Wisemetrics rolled out its new analytics package for Facebook Pages administrators. The package is updated to reflect the latest Edgerank update Facebook recently conducted. Edgerank has been criticized for limiting page reach, so an analytics package that can help optimize a brand’s reach is helpful to the social media agency.

The package also has some other helpful options. The dashboard is easy to navigate as well as supports export into other formats. The dashboard also provides a commenting ability, so notes can be appended to help explain the data at a later time. Wisemetrics’ package also offers suggestions for optimizing reach. It will be helpful for education companies to optimize their reach as well as traditional companies. One of the reasons Wisemetrics’ analytics is so powerful is because it allows the education marketing company to measure its efforts next to competitors’ efforts. This is a great tool to see where some small gains can be squeezed out. There is a two-week trial period offered for the package and the cost of $49.95 makes it affordable for even the smallest of firms.

Wisemetrics Officially Rolls Out Facebook Analytics Solution

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