In May 2010 YouTube announced that it now sees 2 billion site views each day. In the almost two years since that staggering number was reached, YouTube now dispenses 4 billion views per day. That is almost one view per person on the planet each day, or each US resident watching 9 videos per day. Many of those views are accompanied by an advertisement.
This is staggering amount of inventory YouTube, owned by Google, can distribute each day. The enormity of it is huge, but also not terribly unsurprising. What is shocking is the growth. In less than two years YouTube has taken a large number and doubled it. More and more people are turning to YouTube. Internet Marketing Firms need to not only make advertisements for these people, but content needs to be created as well. A single thumbs-up on YouTube will translate into several views. Creative content on YouTube is a also great way to build exposure and can link into other brand channels for engagement.
The advent of frictionless sharing, especially from YouTube to Google+, will also make the presence of video content more lucrative. Just watching a video can translate into shares, which will also multiply the effect that a thumbs-up has on a video.