Twitter launched promoted tweets many months ago, but until now they did not make it into mobile device’s timelines. The promoted tweet will not only appear in the timeline regardless of a user’s follow status of the tweeter. The promoted tweet will also float as the user scrolls. Twitter experimented with floating technology last year with its Quick Bar. That endeavor was yanked almost a month later because users complained about it being too intrusive. This new attempt is seen as a compromise.
Twitter is expected to have a 84% bump in advertising revenues this year. Focusing on lacing ads into mobile timelines is an important step in this process. Having advertising and monetized tweets on the web site were a big help, but given how many people access their Twitter timelines when on the go means mobile needs to be a cornerstone of their approach. The social media marketing agency should find this news exciting. Not only is local search important, but being on people’s mobile devices is also a boon even if it is not in search. This is also a first step as Twitter can also begin location based tweets as well as delivering promoted Tweets along a semantic model.