Tag Archives: youtube

YouTube Dropping Some Original Content

Last year YouTube launched an ambitious project of financing original content. The goal of the project was to make YouTube more like established television. In a sense it worked, because now YouTube is cancelling many of those shows. The rumor is that only 40% of the shows that originally received funding will be renewed. The cancelled shows will not be removed from the network. YouTube hopes these shows can continue to produce content just from a new funding source.

The lesson in this for the digital marketing company is about how video is consumed. The reason these shows did not succeed is that people do not browse YouTube as they do television. Most people see their video content as an embedded video and not on the YouTube ecosystem. There is no option then to immediately see other channels. The lesson is that people need to be pointed to a video. People will not seek out more video information, and if they do it is often in a search engine and not on YouTube directly. When the company’s client has video content, then pointers need to be made to it.

Changing Channels: YouTube Will Pull the Plug on at Least 60 Percent of Its Programming Deals

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YouTube Now At 4 Billion Views Per Day

In May 2010 YouTube announced that it now sees 2 billion site views each day. In the almost two years since that staggering number was reached, YouTube now dispenses 4 billion views per day. That is almost one view per person on the planet each day, or each US resident watching 9 videos per day. Many of those views are accompanied by an advertisement.

This is staggering amount of inventory YouTube, owned by Google, can distribute each day. The enormity of it is huge, but also not terribly unsurprising. What is shocking is the growth. In less than two years YouTube has taken a large number and doubled it. More and more people are turning to YouTube. Internet Marketing Firms need to not only make advertisements for these people, but content needs to be created as well. A single thumbs-up on YouTube will translate into several views. Creative content on YouTube is a also great way to build exposure and can link into other brand channels for engagement.

The advent of frictionless sharing, especially from YouTube to Google+, will also make the presence of video content more lucrative. Just watching a video can translate into shares, which will also multiply the effect that a thumbs-up has on a video.

 

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Facebook Looking to Woo Vevo

Vevo is a monster in music video streaming. Currently it has deals with both YouTube and Facebook. In December Vevo delivered 3.7 million video views, making Vevo the largest single internet video provider. On YouTube it is the single most popular channel. Facebook, however, is in talks to make its partnership with Vevo exclusive.

If Vevo were to become an exclusive Facebook provider, then it would be huge news for the social media agency. Not only would YouTube be without its largest provider, but it would lose it to the one service it does not want to lose it to and arguably cannot afford to lose it to. Facebook would, in turn, become the place to go for music video services. As more and more people cut the cords and move to online sources of music, Facebook’s importance as the internet portal would continue to climb.

Advertisements on YouTube would lose out. Not only would there not be as many page views, but those views would become less sticky as music videos tend to better keep people watching until the end of the video. Facebook advertisements would gain in page views and in the stickiness of the ads. This is an important development to keep track an eye on.

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YouTube Specialization Now reaches Actions Sports Channel

YouTube announced today new action sports channels. This is a continuing effort by YouTube to become the premier location for video content not only on the internet but for all humanity. YouTube hopes to help convince users to cut their cords and turn to it for all of its video needs. YouTube has been developing and accumulating exclusive content, but also trying to become a better aggregator of internet video content.

Part of the effort for aggregation is to also make YouTube channels a daily visit. YouTube will be sponsoring daily tutorials. All of this is good news for the social media marketing firm. Not only will YouTube’s efforts make it a more frequent site for visitors, but it will also help make the ads served on YouTube more effective. Because YouTube is tied into the larger Google search graphs the data collected will help make digital ads more effective. Ads on YouTube will also probably see more resolves as more people will go to YouTube and stay within the service longer.

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New Data About How Social Media Is Literally Seen

EyeTrackShop is a startup that uses webcams to measure the eye’s movements. They recently cooperated with Mashable to see how the eye follows pages on popular social networking sites. There were 30 participants in the study. While that may seem to be a small population size it might also be enough to be statistically significant. The results are not presented in enough detail to know for sure. The results, however, seem entirely plausible so it may yield sound findings.

The clear lesson is about the importance of the profile picture. Except for LinkedIn, the picture is the portion of the page that draws the first and most attention. On LinkedIn it is the job title that gains the most attention. The digital agency needs to make sure the profile picture of clients is clear, large and not too bogged down with unnecessary details.

The other really hot spot, especially on Facebook is the top piece of content. The farther down the page content is the less likely it is to draw attention. This top piece of content even draws more attention than another very important part of the profile: whom you know. The grouping of friends draws a substantial amount of time and energy from viewers. Digital marketing firms need to make sure this information is carefully gleaned. While picture and content is clearly something well curated, friends are often overlooked and yet they are very important to the eye’s behavior.

There is some more data produced by the study. These few bits are the most important and offer very important lessons for the digital agency.

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