Tag Archives: twitter

Vine for Android is Here

Photo by Stefan Magdalinski

 

For all you android smartphone users out there who have been jealous of your iphone-using friends being able to use Twitter’s Vine app, guess what?  You don’t have to be envious anymore because the Vine app is now actually out and available to install from the Google Play Store!  By finally making this move, Twitter has now invited a bunch of new users to use the fun six-second video creations app.  Users can make cool animations without having the amount of time required to create a longer video of a few minutes.  These extremely short clips can be very catchy and they have the ability to efficiently get a point across, which is very useful for digital marketing agencies.  Nowadays, peoples’ attention spans are decreasing but with Vine, there is no need to worry about boring anyone.  Since it is a very new app, it is best to search for “Vine Co” in the Google Play Store; you can also click right here to get to the app.

According to a Twitter post, the app features automatic playback, sound, Explore, Popular and Trending posts, Find Friends and invite others to join.  Perhaps to make up for releasing the app for the Android platform much later than for iOS, Android engineers included a Zoom feature that is only available on Androids.  Now iphone users might have something to be a bit jealous about.

Vine for Android Finally Arrives

 

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Facebook’s Potential Adoption of Hashtags a Bid for Ad Revenue

facebook-hashtagsSocial media giant Facebook is reportedly planning to co-opt the use of hashtags, a search trademark of their rival Twitter. The move has the potential to put the two social networks in direct competition for advertising dollars from social media marketing services.

Facebook is now testing a new feature that would allow users to click on hashtags in posts, which would send them to a page where content and discussion utilizing the hashtag would be grouped. This is similar to how Twitter currently integrates hashtags into their search functions.

The new Facebook feature is notable for its integration into the Graph search function, which allows users to search their social networks in very specific terms. The Graph search currently uses Facebook likes to catalog and deliver results, but this is flawed because users like posts and content on an impulse or whim, or out of social obligation. Hashtag use, and therefore  search, signals a more deliberate use of the term, and is more valuable to digital marketing companies seeking high ROI.

Facebook is making a play for the audience’s eyeballs during live or ongoing events, like The Superbowl, NBA Finals, or the Grammys. However, the major hurdle Facebook would have to clear is its own privacy settings. Unlike Twitter, many users keep their posts private or contained to their personal networks of friends, and therefore wouldn’t show up in a hashtag search. It means that the public posts that would show up would only be a very small portion of the conversation actually happening on the platform.

Facebook Hashtags: a Play for Real-Time Ad Dollars

Photo by Mike Cogh

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Twitter Reducing Some Tweets to 117 Characters

Twitter Twitter is changing how URLs are represented in tweets and this change increases the length of the link wrapper that Twitter uses to display URLs. What this means is that a longer wrapper causes a trade-off for the actual commentary of the tweet. There are now less characters available to the tweet itself.

For the digital marketing company this will make tweets harder to make. Writing will need to be denser and more concise. The reduction is not significant, the new link wrapper is only 2 characters shorter than the previous version, so it is likely to have little impact on the digital marketing company. However, approaching the new length might require new systems and possibly a thesaurus. Even though the reduction is only 2 characters it might still become an issue when the length is only 117 characters. The digital marketing company will need to be careful and extra vigilant when learning the new format.

Photo by MDGovpics

Twitter Now Reducing Some Tweets To 117 Characters

 

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Twitter Releases Advertising API

As expected, Twitter announced on Tuesday that it is releasing an advertising API for its Promoted Tweets and Promoted Accounts. Several large firms (Adobe, Threadless and Levi Strauss & Co., for example) have been experimenting with the API already. An API allows advertisers to buy ads more quickly. The API also allows advertisers to link data of their ads being bought in real time with other data collection schemes. An example is an API that is able to measure TV viewing habits (as people tweet about certain shows) and then link real time ads with events in those shows.

The benefit for the digital marketing agency is a more responsive advertising platform. Linking advertising with other data collection services means ads will be better targeted and they will be more responsive to immediate changes happening that are the subjects of tweets. A more robust advertising service will also help propel it to be a legitimate contender with Facebook as a social network advertising platform. Overall this can mean lower prices all around for social media budgets.

Photo Credit: Artdesighnerl.v

Twitter Launches Promoted Products API, Letting Marketers Buy Via Third-Party Tools

 

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Twitter Promoted Tweets Expands Keyword Options

Along with a new tool to import keyword options from other platforms—think about Facebook and Google keywords here—Twitter is also expanding advertiser’s abilities to use keywords on Promoted Tweets. The digital marketing agency is already familiar with these new keyword matching options: exact match, phrase match, and keyword match.

Advertisers will also be able to specify negative keywords. Their ads will not appear near tweets involving those keywords. Twitter will also begin automatically matching ads to trending items. The example Twitter gives is news of a celebrity pregnancy. Brands that advertise for baby products will now automatically be entered into auctions for placement near those tweets. That new automatic function will need close monitoring by the digital marketing agency because the scenario outlined does not seem to be a particularly well functioning ROI placement and automatic entry will eat away at advertising budgets.

Twitter Expands Keyword Targeting Choices For Promoted Tweets

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How To Gain More Retweets

Over at QuickSprout, Neil Patel has performed extensive research about the elements of retweets. He has compiled a nice infographic that helps explain some of these common elements and what the best practices are for earning retweets. This is helpful for the digital marketing company to study so it can make sure clients’ tweets are gaining as much traction as possible.

One of the first rules is to tweet links. Most retweets contain links. This is fortunate for the digital marketing company, because spreading links is precisely the task at hand. Another fortunate outcome for the agency is that asking for a retweet significantly raises the chances that a retweet will happen.

Another easy lesson, but not as inline with the goal of the brand on Twitter is to not speak about yourself. Talking about others or about other things is more likely to earn a retweet. Speaking of the content of the message, the tweet should be new. Retweets are less likely to be retweeted and the more original the content, then the more likely it is to be retweeted. The final best practice is a difficult one: tweet about Twitter. People love to be meta-oriented. This is harder for the brand to do, but a creative application can pay off dividends.

The Art Of Getting More Retweets

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Prime of Life as a New Metric for Twitter Effectiveness

Seomoz has developed a new metric that is arguably a better measure for a tweet’s effectiveness. The Prime of Life metric measures retweets on the assumption that retweets are the currency of the social network. While measuring clicks on tweeted links is valuable, it is measuring the viral spread of a tweet, the Prime of Life, that earns the most. The essay does acknowledge some issues with this new metric, but even if it is flawed it is still a valuable metric for the social media agency to measure.

The easy answer is that the Prime of Life for tweets is an average of 18 minutes. For half of the users sampled 18 minutes is how long it took for half of their tweets to be retweeted. An interesting result is the near uniformity of the Prime of Life regardless of follower count for the Twitter user. One thing that does make a difference is the frequency of tweets. The more a user tweets then the longer it takes to reach the Prime of Life. The social media agency already knows this lesson in the adage about saturating the communication market. It is still helpful to see data confirming the notion.

One final bit of interesting data is about the time of the tweet. Late night tweets are often lost in the feed by people the next day. But for those followers awake at the time of the tweet the engagement it spawns is very high. The metaphor is the person watching television at 3 AM is more responsive to non-infomercials than at other times of the day. These are all interesting lessons for the digital marketing firm that need to be vetted depending on the type of service being marketed.

When Is My Tweet’s Prime of Life?

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Twitter Testing New Star Button

A small group of Twitter users now has access to a star button. As of now the star button seems to behave similarly to FaceBook’s ‘like’ button, but it does not flag in the newsfeeds of people following the one who invoked the star. The star button does, however, flag in the newsfeed of the person whose tweet was starred. Most commentators are so far comparing it to a ‘favorite’ button, which makes the tweet easier to find after time has elapsed.

This change will probably not be a significant change for the social media agency. One of the great things about FaceBook’s ‘like’ button is that it allows an interaction that does not require much from the viewer. Twitter has been missing an easy interaction. Retweeting has been the method and it is still cumbersome for the viewer, especially if the RT function drives the message over the 140 character limit. One good thing about this is it signals Twitter’s willingness to experiment and try to improve the service. Twitter is also eager to make things better so it can provide a better experience for advertisers. The star button may not help much when it is implemented, but it will help some and it shows a future for social media outside of FaceBook’s domination.

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Twitter Releases White Pages Of User Accounts

In a move that is sure to draw fire from privacy enthusiasts, Twitter has published a white pages of its user accounts. When asked why this was done, the company replied, “to help people find the accounts they’re looking for with various search engines.” The white pages are now crawlable by Bing and Google.

For the social media agency this means it will be easier to search the profiles of Twitter users. This may not present much gain, because many of the profile pages had already been indexed and crawled, but this development does mean that all of them will be searchable once the engines are done crawling them. Once it is done, then doing a search for user accounts will be simple for the social media agency. The agency will be able to discover all the Twitter accounts that have registered “Minneapolis” as location. Even if the location is not specified, if there are links in the profile, then the search engines will pick up those connections. Because most user accounts are not secret identities, this means the agency will be able to significantly increase its catalogue of relevant Twitter accounts, such as those liking cupcakes or certain brands of motorcycles.

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New Social Network Built Around Philanthropy

Good.is is a new social network from the makers of Good magazine. The website is not new, but has recently been relaunched to offer users a platform similar to FaceBook (shareable content) centered around pushing the world forward. As a social network it is still very new and hosts very few members and even less content. Like a social network, though, it only needs a slight nudge to grow exponentially.

For the social media agency the network offers very little. It may not grow, but because of the small user base an active brand might be able to reach a large percentage of that user base. There is not (yet?) advertising available but as a platform for teaching people about a firm it might be just what some brands are looking for.

As momentum picks up for the Social Good Summit (Twitter recently announced its participation in the project) then Good.is might just become a leader in the world of philanthropists around the globe. This may not help many of the clients of the social media agency, but for those that have an interest this may present an efficient location of efforts.

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