Tag Archives: social search

Twitter Reducing Some Tweets to 117 Characters

Twitter Twitter is changing how URLs are represented in tweets and this change increases the length of the link wrapper that Twitter uses to display URLs. What this means is that a longer wrapper causes a trade-off for the actual commentary of the tweet. There are now less characters available to the tweet itself.

For the digital marketing company this will make tweets harder to make. Writing will need to be denser and more concise. The reduction is not significant, the new link wrapper is only 2 characters shorter than the previous version, so it is likely to have little impact on the digital marketing company. However, approaching the new length might require new systems and possibly a thesaurus. Even though the reduction is only 2 characters it might still become an issue when the length is only 117 characters. The digital marketing company will need to be careful and extra vigilant when learning the new format.

Photo by MDGovpics

Twitter Now Reducing Some Tweets To 117 Characters

 

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Bing Testing New Social Sidebar Look

Bing’s social sidebar is probably the single best feature that distinguishes it from Google. That is important because of Google’s seemingly impenetrable hold on search engine market share. Bing is now testing a revamped social sidebar.

One of the main differences is cosmetic. The gray background is now white. The header now reads “social results” and the “post” button keeps the same Facebook terminology people are used to. This change is good because it makes the sidebar seem integrated into the search results. The previous version was easy to dismiss and not look at because it looked more like a large display ad. It is possible that several users did not look into the box to see what was happening for this reason. The new integration highlights that it is indeed a search result.

There is also a behind the scenes update to the sidebar. The search is now more discriminating in what is returned. Often the social results would return if just a word was shared with the search query. Now, however, Bing is doing more to measure the relevance of what is offered up from social networks. This will help make Bing better at pointing users to experts. It might be enough of a boost to help Bing make up some ground on Google in total marketshare. It will also help the Michigan marketing firm that works on making its clients thought leaders in an industry. That expertise will help put brands onto more search results.

Bing Testing Social Sidebar With New Look, More Answers

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Twitter Releases White Pages Of User Accounts

In a move that is sure to draw fire from privacy enthusiasts, Twitter has published a white pages of its user accounts. When asked why this was done, the company replied, “to help people find the accounts they’re looking for with various search engines.” The white pages are now crawlable by Bing and Google.

For the social media agency this means it will be easier to search the profiles of Twitter users. This may not present much gain, because many of the profile pages had already been indexed and crawled, but this development does mean that all of them will be searchable once the engines are done crawling them. Once it is done, then doing a search for user accounts will be simple for the social media agency. The agency will be able to discover all the Twitter accounts that have registered “Minneapolis” as location. Even if the location is not specified, if there are links in the profile, then the search engines will pick up those connections. Because most user accounts are not secret identities, this means the agency will be able to significantly increase its catalogue of relevant Twitter accounts, such as those liking cupcakes or certain brands of motorcycles.

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Social Search Is Probably Dead On Arrival

Google and Bing have both enthusiastically adopted social search into their search algorithms. This is a system that looks at a user’s social networks and then elevates or demotes certain search results based on ratings among the user’s friends. Bing looks to social ratings on Facebook and Google looks to Google+ for its cues. Trond Lyngbo has an essay where he argues that bad SEO practices make this function useless.

Because there are now so many social media agencies using bad practices to sell Twitter followers and Facebook fans, the social search function is becoming increasingly meaningless. People will follow a recommendation and then be disappointed; they will then no longer trusting the social search results.

Lyngbo argues that the social media agency needs to be ethical in how it handles clients and attempts to boost search results for those clients. If not, then a very powerful tool will be rendered useless, which hurts all social media agencies equally regardless of which ones play by the rules.

It is difficult to remain in the right when other firms might be engaging in these black hat SEO methods, but Lyngbo says that is exactly what ought to happen. Besides, this is also an opportunity. Some businesses will use these black hat practices and their competitors will then look for help. The social media agency can market itself as a necessary tool to combat these interlopers and yet remaining on the high road.

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Google Social Search Improved by Third party

Wajam is a new startup that has a browser extension, which improves Google’s social search. Google’s social search does not include Twitter or Facebook, so it is hampered by Google+’s newness and lack of enthusiasm among many users. Wajam’s browser extension is set to change that. It is not entirely new, but this week the interface was redesigned so it is now much more functional.

The new interface sets its social search results to the right of the results returned by the regular Google search. No longer does a user have to seek out Wajam’s search results and now the social searches results and Google’s regular results are set side-by-side. Wajam also serves the same function on yahoo and Bing searches as well as some other sites that allow searches even though they are not necessarily search engines (Yelp and EBay are two examples).

Wajam searches only that user’s feed. It does not crawl the other networks’ data, but only seeks permission from each individual user and then crawls that newsfeed. There is a potential problem where the networks have a limit on the free API calls an app can make. When that number is reached then Wajam will lose functionality or need to establish a commercial license.

The social media agency can use Wajam a few different ways. Wajam currently puts ads on the users screen. If the service takes off, then it will be a useful location to advertise. If Wajam needs to develop commercial agreements with services, then it will need and possibly be desperate for advertisers. The social media agency can also encourage customers to adopt the Wajam plug-in. Because a business might be well represented on Facebook or on twitter does not mean it is well represented on Google’s AdWords. Wajam might just be a way around this problem.

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