Tag Archives: smartphone

Facebook Really Goes Global

Photo by ideagirlmedia via Creative Commons

Over 1 billion people use Facebook, but with over 7 billion people on Earth, Facebook is not reaching many people in the overall global market. Facebook is in the midst of tweaking a program called “Facebook for Every Phone” in order for people without smartphones to access the application. The program closely resembles that of the smartphone application, including the chat, news feed and photo options for the low-resolution screens on basic cell phones.

“Facebook for Every Phone” was first released in 2011 to work with 2,500 mobile phones throughout the world. The creation of this program means that people in developing countries that cannot afford an expensive smartphone can still connect with people around the world and stay up-to-date on global news and trends. Now, places like Indonesia and Turkey could access Facebook through their basic mobile phones.

Facebook is in the process of selling advertisements for this program, meaning that they have yet to gain a profit from “Facebook for Every Phone”. However, Facebook now has the opportunity to broaden their 1 billion user audience and expand their market; making Facebook even more popular globally, making this application a form of internet marketing itself.

Although Facebook is almost 10 years old they are still have the opportunity to expand their user base. “Facebook for Every Phone” has the opportunity to help more people gain the opportunity to connect with one another, and for lower costs than purchasing a smartphone with a data plan. Facebook has given people in developing countries the opportunity to experience a world outside of their own through the power of the internet. To learn more or download “Facebook for Every Phone” visit https://www.facebook.com/f4ep.

 

http://www.nytimes.com/2013/07/22/technology/for-developing-world-a-lightweight-facebook.html?ref=technology

http://mashable.com/2013/07/22/facebook-feature-phones/

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Mobile Ads Drive Sales on Desktops

One of the problems the social media agency will always have with clients is a demonstration of value. The easiest measure is conversions, how many times the ad served by the agency results in a sale. The ultimate problem with this metric, and there are many issues with the metric, is that people are often not making a purchase immediately upon seeing the ads. There are some intervening actions and those cause the conversion metric to fail.

One of those immediate interventions is that people use their mobile devices not as a direct response tool but instead as a storage vehicle. Nielsen has released data that shows 22% of people have made a purchase on their desktop computer after seeing an ad on their mobile device. Only 5% of respondents have actually made the purchase using the smartphone they saw the ad on. The number rises to 8% when tablet replaces smartphone.

The immediate value of mobile devices to the social media marketing agency–its geo-location ability makes target ad delivery possible—is not even appreciated by most mobile users. The age demographic supporting these ads the most is still below 50%. That approval rating drops as the age demographic climbs to those most moneyed and most desired by digital marketers.

It is possible these umbers reflect the nascent technology and are structured by poor mobile advertising. If that possibility is accurate, then we can expect to see the approvals rise as the ads improve. However, the physical limitations of mobile devices will also make them inferior to desktop computers, so the conversion rate of ads will always show a gap. The Michigan SEO company needs to remind clients of this failing and work to establish better metrics for demonstration of value.

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