Tag Archives: images

Google+ Updates Visual Layout

5920040910_242ec1dd3cThe latest update from Google+ brings several revamps to the visual layout of the social network. Google+ already allowed a big cover photo to match Facebook’s new Timeline layout, but this new layout will allow even larger pictures. Users can now use an image that is up to 2120 by 1192 pixels. That is a very large image. For brands this is good news because it allows the first image to be more eye appealing and because the image is chosen by the brand it allows the best foot forward as the initial impression.

Google+ is now placing all local reviews in one handy spot on the profile page. Under the tab “Reviews” local users will be able to easily see all the reviews for the brand.  The final review is a change to hovercards. A hovercard is the image that appears when the mouse is hanging over an avatar. The hovercard is now larger and because the image is controlled by the brand this can be a help. The hovercard is also a place for launching certain functions, like initiating a hangout. This will help brands appeal to people when there is only tangential relationship between what the user is looking at and the brand.

Google+ Launches Updated Profile Pages With Larger Cover Photos, Revamped Local Reviews & About Tabs.

Photo by west.m

 

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Infographics Service Opens to the Public

It may not seem to be the biggest news at first glance, but it will sneak up on the social media agency.

Infographics seem to be the ideal way to communicate a message that requires number analysis. As FaceBook moves to emphasize more visual information, then the infographic is ideally suited as a persuasive tool. The problem, of course, has been the time and expertise needed to make a quality presentation. Infogr.am is now open to the pubic offering the social media agency and its clients the ability to make infographics on the fly.

For now there are only a few graphics packages available, but as the service gains users then it will increase its offerings. There is a built in spreadsheet engine and the input methods use a drag and drop functionality. For the social media agency that has quality graphics designers on staff, this might be bad news. For those agencies without the staff, hen there is now an option for infographics, which will help clients add content more likely to be shared on social networks.

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FaceBook Purchases Instagram

On Monday FaceBook CEO Mark Zuckerberg announced the purchase of Instagram. Instagram is the most popular mobile photo sharing site. Part of what makes Instagram special is not only its database of photos but also its ability to match photos to interests. As FaceBook looks to expand its interest lists as well as become more visual, then this acquisition makes a lot of sense.

Instagram allows the posting of photos to other social networks and FaceBook plans to keep that functionality. On pure functionality alone the Instagram purchase will bring more traffic to the FaceBook network. The big gain, however, will come from FaceBook’s increased emphasize on images. Pinterest has taken the social media agency by storm and this purchase will allow FaceBook to better create image strategies for agencies and the brands they represent.

Strategists have long been calling on brands to develop image strategies. Content is great, but to get visitors to a website images capable of being shared out are necessary. This purchase will help cement FaceBook in that process as a portal from customers to a brand’s website where conversions can be made.

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Image Strategy Is Needed

As mobile devices become more powerful, users are better able to take pictures and upload them. Users are also increasingly capable of viewing images on those mobile devices. Not only is the hardware becoming more image oriented, but the trend in software and internet services is to emphasize those images and allow sharing them. This trend was easy to spot before Pinterest even if most were unable to do so.

Chas Edwards has an opinion piece at Adage.com about the need for social media agencies and their clients to adopt an image strategy. Customers are increasingly exposed and reliant on images. There are some moments when the designed image is the closest thing to content about a brand that customers will see. Pinterest’s great advancement is the ability to pin a single image. That image then serves similarly to the +1 button or the like button.

Not only can an image serve as a logo for a brand but the image can operate contextually. Where the image links is able to change depending upon where the image is clicked. Videos can be served up or static pages, such as a homepage, can be offered. As Pinterest grows then other social networks will begin incorporating more sophisticated techniques and effects. Before this becomes a normalized practice, the social media agency needs to create and implement an image strategy.

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