To financial experts Groupon is on a downward slide into bankruptcy. The stock price is continuously sliding and its ability to last much longer is questionable. The slide is caused because of small margins and the inability of Groupon to hold off behemoths in online selling is suspect. Amazon and Google and Yahoo all launched competing services and each of them seemed to offer exactly what Groupon offered.
Financial services are not wiling to grant any business credit for merely being first. Neither should the social media marketing agency. Even though Groupon has some brand name recognition, this might not be enough to keep it relevant as a publisher for deals for small businesses. The social media marketing agency that looked to Groupon and similar offerings as a way to spread messages about its clients should begin to reevaluate that strategy.
As part of its effort to stay afloat, maybe special rates can be reached with Groupon. The prudent social media marketing agency, however, will look to other channels and mediums for spreading information and deals about tis clients. Taking discounts on Facebook or Twitter might be a better solution, or at least a more long-term solution.