Tag Archives: Google Search

Europe Set To Act Against Google

6764585321_7a93286294Four month ago European authorities issued a report about Google’s privacy policy. At issue is the bundling of Google products into a single service so Google would be able to draw from as wide a dataset as possible to counter Facebook’s walled garden. The issue is that users have little access to their data and no ability to prevent Google from acting on the data. European authorities, notably the CNIL of France, gave Google four months to reform. Monday was the end of the four-month period and now the CNIL is setting up a working group to at against Google.

Even though this action will be confined to Google products in Europe, it would be wrong for the American education marketing company to assume there will be no effect. Because of the sheer size of the European market any changes Google is forced to put into place might very well find itself over here as well. This does seem unlikely because the US market is so lucrative, but movement in European might bolster privacy advocates over here. Congressional action would be more likely using the European actions as political cover.

A possible benefit from this action, however, is Google’s response. This is a public opinion battle and if Google can seize the moment, then it can prevent punitive action from being levied. A way to do that is to make the data Google has collected seem savvy instead of an intrusion. Google could use the data to push relevant data at users and that might win them over to the data collection. Google Now is a product that can be at the forefront of this service. If that is Google’s response, then the education marketing company can expect to see a more effective method of reaching users.

Photo by Khalid Albaih

Google’s Consolidated Privacy Policy Draws Fresh Fire in Europe

Tagged , , ,

Google’s Knowledge Graph Cannibalizes Google+

Google released its Knowledge Graph on the public last week. It is the box that appears in the right hand column displaying data about a search request, offering more information than just a list of links relevant to the search term. People and Pages on Google+ had previously occupied the real estate on the right hand side of the screen. If a user conducted a search for a brand or a person, then data about that and similar brands/people would appear with the latest content from them on Google+.

That space is now completely owned by the Knowledge Graph. The Knowledge Graph will now display information about the person similar to how Wikipedia does. There will still be a space for the latest content from that person/brand on Google+ but it will not be the central focus of the Knowledge Graph. This change is all part of Google’s effort to stop being a search company and instead become a knowledge company.

This particular update will probably not have a large impact on the social media agency, if anything there will be a drop in traffic on Google+ as people are referred to it less often for answers to their questions. In the long run, however, this is part of a turn that does not end well for Google+. The social network is not part of a mission to be a knowledge company. Of course a social network can help to accumulate knowledge into a single database, but there are more efficient methods than running a social network that seems unable and unlikely to catch a foothold in FaceBook’s dominance.

The social media agency that was counting on Google+ to supplant FaceBook should reevaluate its long-term strategy.

Tagged , ,

Google Finally Does The Expected

Google finally did the expected on Tuesday and rolled out a new feature to its search engine. The new service is Search, Plus Your Word_ and it now offers to levels of Google searches. The user can search within his Google+ circles. The standard web search still exists and still includes results from the user’s Google+ circles. It has not yet been determined if the relevance of Google+ instances is different than it was before this announcement.

The digital agency needs to assume that Google will alter their algorithm some to better maximize its identity product Google+. A brand’s presence on Google+ is now necessary. It was necessary before, but now it is more necessary (however that works). This change will also help a firm outside of marketing by making it easier to find a brand’s own content on the web. Google was so effective at finding the random bit that the search results could be overwhelming. This new update will help correct against that problem.

The update also makes it easier to search for people. Google’s autocomplete function works here by predicting which person is being searched for and then taking the user to a page isolating that person’s online identity. This will help firms isolate who the as-yet-unidentified trendsetters are making targeting of them easier to handle.

Tagged , ,