Not too long ago Foursquare announced a new app for mobile devices. The app was streamlined and faster and now Foursquare is announcing that it has updated its app again to make it even faster and more streamlined. This app also introduces a couple of other new changes. There are now personalized search categories to make it easier for the user to find what she is most likely looking for. The new app also makes it easier to save places to lists as well as to see only previously visited places as well as places visited by friends. The new app is compatible with iOS 6 and is also optimized to take better advantage of the new iPhone 5.
In a world where Apple Maps has credibility issues for helping the user find businesses, this update will help users find businesses. The social media agency can see this as an opportunity to not only appeal to Foursquare users but also an opportunity to recruit new users into the social service. The updated app does not require any additional effort from the social media agency, but should increase the number of people that return to the service as well as the frequency they use the network. It is a valuable resource for the business as a way to attract customers.