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Feb 04 2013
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Brands, Digital Marketing

Detroit Welcomes Marketing Expert C.C. Chapman

This week we welcome the influential content creator himself, C.C. Chapman to the Detroit area to provide some valuable insight on how to make things happen.

C.C. has years of professional speaking experience with a variety of companies, marketers and content creators.  He often speaks about building passionate consumer communities as well as the the strategic value of content-based marketing.

C.C. Chapman visits Detroit

In 2007, C.C. launched his own marketing agency, The Advance Guard, which he sold in 2009. He has helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals. His clients have included American Eagle Outfitters, The Coca-Cola Company, HBO, Verizon and many others.

The keynote speaker and consultant is also a best-selling co-author to the book ‘Content Rules‘. Content Rules demystifies the idea as organizations as publishers and clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and other web content that lures in customers. Author C.C. Chapman will also discuss concepts from his latest book ‘Amazing Things Will Happen’  which is his guide to living a happy and fulfilling life.

There are two opportunities to see C.C. Chapman this Wednesday, February 6th:

  • Conor O’Neill’s Celtic Room in Ann Arbor with LA2M
  • 318 South Main Street, Ann Arbor, MI 48104
  • 11:45am – 1:00pm
  • FREE ($3 suggested donation)
  • MotorCity Casino Hotel (21+) in Detroit with SMCD, BCU & MCC
  • 2901 Grand River Avenue, Detroit, MI 48201
  • 6:00pm – 9:00pm
  • $10 (first 200 people receive a free hardcover copy of his new book!)
  • Purchase advance tickets here

For more information, please check out C.C.’s website at http://www.cc-chapman.com/ and follow him on Twitter @cc_chapman.

 

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Aug 08 2012
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Digital Marketing, Online Advertising, Social Media

Search Remains as Important As Ever

With the explosion in social media, many brands and even some social media agencies might be looking to forgo paid search advertising and instead focus on the closer to free social media marketing strategy. A new report by AYTM Market Research says that is typical because search is undervalued.

Among brands that do pay for search results, the results are unquestionably valuable, but there is another benefit to being active on search: brand exposure. Brand exposure is exactly what some think social networks can provide for free, but by being absent from search results the perception left with the searcher is that the brand is not important enough.

81% of respondents in a November survey said search results shape their perceptions of a business, even if the link is not clicked. There are only two factors that shape a brand’s perception more than presence/absence to search results: online reviews at 83% and what others are saying which stands at 88%.

The digital marketing company  can decide to focus on the social networks, but to remain a valued representative for brands it must make some efforts in the search realm. By acting like the big name brands people are willing to think of small brands as competitors. But being absent in this field is ceding more ground than desired to the big names and agencies need to make their clients aware of this byproduct of paid search efforts.

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