Forrester Research now thinks the tablet will become the primary personal computing device within four years. The tablet has a few advantages that will make it more preferred. They are portable, powerful consumptive and productive devices, have all day battery life and they are easy to share. The claim about their productivity seems to be hyperbolic, but that misgiving is not enough to derail the forecast since most people are more concerned these days with consumption than production.
This development would be good for the social media agency. Less desktops make the difficulty in preparing for all device types less cumbersome. The mobile revolution also demonstrates the benefits of portability in those devices for digital marketing. People want to be able to compute and shop on the go as the urge strikes them and replacing the PC with a tablet will help make that happen.
This transition is not necessarily in the bag though. The social media can help make this happen by encouraging compliance with tablet devices. Between the PC and mobile devices, tablets are increasingly having display problems as websites and apps are not optimized for them. Tablets come in a variety of sizes and browser detection often treats them like a mobile device (limited bandwidth and small load times) or like a PC (unlimited bandwidth and large load times). This confusion can delay the tablet transition and the social media agency needs to do what it can to not discourage people’s changing over.