Rumors about what lies ahead for Twitter are beginning to circulate. They all seem to revolve around commerce and helping brands make more out of the service. The big rumor is that Twitter will open up its service to third party developers. This would be akin to how FaceBook opened itself up. This would be a huge boon for the social media agency, because third party apps would allow deeper integration and allow Twitter to be more than a micro-blogging service.
Twitter is focused on commerce, trying to stake out ground where FaceBook failed. The rumor is that Twitter will be deeply integrated with Square so payments can be handled anywhere with little infrastructure. Maybe Twitter could even become a sort of wallet. How it would accomplish is this is not yet mapped out, but it is probably in the works. Twitter wants to be involved in the local purchasing option from toy stores to the food truck downtown.
The final rumor is about an emphasis on contests and promotions. While the technology might be somewhat different to accomplish these goals, Twitter will remain virtually the same as it is now. The prudent move for the social media agency would be to increase its Twitter focus. Experimentation and creativity will be important for best results and there is no need to wait for Twitter to make changes to begin.