In the burgeoning conversation about the value of marketing on FaceBook there are apps, some are not new, that focus on making loyal users for brands. There are several options within this app genre. Some are free and some are not and some are better for certain industries than others. The social media agency can use these apps to tap into better efforts to make a brand’s followers loyal and consistent engagers, which drives up the value of a brand’s FaceBook presence.
Punch Tab is the most popular of the offerings. It is also free, which is not to say that it is not worth much. It has a portfolio of options including giveaways, contests and other incentives for users to continue returning to a brand’s FaceBook page.
Wildfire is not free, but it offers two different payment models. Neither model is very expensive and they each come with more flexibility of options than the free loyalty programs. Users have responded very well to the trivia and quiz promotions.
North Social also has a larger portfolio of options than Punch Tab offers, but it offers only a single payment model. Instead of a daily pricing scheme like Wildfire, North Social requires monthly payments for up to 1,000 fans. There is no long-term contract and no set up fee.
Lujure is the ultimate solution for all business types. It is the most expensive option, but it also provides the most flexibility. Lujure is designed specifically for the business that is concerned with conversions, luring fans outside of the FaceBook environment.
Even Lujure, the most expensive, is not very expensive and the social media agency should play with these apps to see which works best for clients. Driving engagement to a brand’s FaceBook page is increasingly the most profitable way fr brands to use the social network. If the app can also help serve conversions, then it must become part of the social media agency’s arsenal.