Internet analysis firm comScore has released the latest statistics about marketshare for the major search engines. This data does not measure mobile searches, just desktops. Google and Bing both grew, cannibalizing Yahoo’s percentage. From May to June Google jumped .1% to 66.8%, its all time high. Bing came in second at 15.6%, which was a .2% change from May. Bing’s number is also an all-time high. Yahoo is continuing its downward slide as it fell from May’s 13.4% to 13% in June.
The field is consolidating, which does not change much for the social media agency. A presence on Google and Bing has been important for months now. The agency, however, might begin thinking about jumping ship from the Yahoo ecosystem. Yahoo has been declining for 10 straight months, giving up over three percentage points.
That decline will probably be helped along by the latest reveal that Yahoo Voice users have had their usernames and passwords hacked and that data was then uploaded to the web. Not only are people turning to the other search engines, but the reason why Yahoo remains as high as it does is because they have other products. Trust in those other products is waning. Thinking about jumping ship seems to be the prudent move, although maybe Yahoo can stymie the flight by offering discounted advertising rates. This needs to be investigated by the social media agency before finalizing plans.