In Germany Groupon has launched a new service called Groupon Deals. It looks like a storefront where Groupon offers goods at a discount, but these are not for a limited time. Instead Groupon Deals is a storefront offering a wide range of products. For now Groupon Deals is only functional in Germany, but given the concerns preceding the IPO about future growth it would not be surprising to see the storefront land in the US. Groupon already has relationships with vendors and product manufacturers, so it makes sense this a place it will go.
The social media marketing agency can see this as another outlet for its clients to sell its wares. Groupon will probably also some launch some cross-promotional promotions when it finally does land over here. Those promotions will provide another opportunity for digital marketers to sell their wares.