While not a strict application of Facebook’s Timeline format, it is easy to see where Google+ took its cues in its newest redesign. On Wednesday Google+ changed its look to be sleeker and make navigation easier. The change is achieving some fanfare as both Wired and Forbes have endorsed the new look. The concern though is if the new design is too late to save the network. It started off with plenty of fanfare, but has failed to emerge as a serious Facebook competitor.
The social media agency would be wise to play with Google+ even if it is a futile network. There are still millions of people using it, and just in case the new design does make it more attractive then brands will wish they had been active on it all along. The other reason to invest time and effort tin Google+ is because duplicating a presence on both it and Facebook is fairly simple, although overlooking Google+ is also fairly simple to do.
Google+ is also actively reaching out to brands. To prevent failure and in an attempt to increase its user base Google+ can only do so much on the individual side, such as a site redesign. Brands, however, are easier to pick up as special partnerships can be announced. The social media agency that is looking to make a splash for new brands could try a special promotion, which an increasingly desperate Google+ might be willing to launch.