Google recently announced it will be discontinuing its Google Reader July 1, 2013. This has caused a lot of angry response from Industry Early Adopters/Influencers; one group even started a petition to save it. Many people rely on using a reader to stay current on the topics trending in social media and digital marketing. There are many other readers out there, and some of them like Feedly, offer a seamless transition from Google Reader to their product. However, this is not the point.
The point is, Google is causing many people to wonder if it is worth using their products in the first place in fear that they will be discontinued. By taking action like this, Google is diminishing the trust of their users. Since 2011, 70 features or services have been eliminated. Slate created a Google Graveyard full of tombstones for all of their discontinued services pictured here. You can leave a flower for your favorite product on their website.
What this means for the internet marketing agency is it is more important than ever to be sure your digital platforms are diversified. This is also wise from purely a portfolio standpoint, but a lesson should learned that online platforms are in indeed transient.