Facebook will allow teenagers to join the social network and until Thursday Google+ would not allow teenagers. That changed, although both social networks make 13 the cutoff on the lower end. What Google+ offers that Facebook does not is additional security for those teenagers.
An example of the additional security is a message before the teenager shares anything outside of his circles. The message is a further reminder about the potential danger of sharing too much. These security features do not address the larger criticism that teenagers are too young to really understand what they are doing. Requiring an additional action does not overcome this objection. One nice new feature, however, is the automatic removal of teenagers from a hangout if a stranger joins in.
This is big news for the social media marketing agency because there is evidence teenagers are looking for a Facebook alternative. Now that Google+ is available it will be interesting to see if the teenagers abandon ship. If so, then the digital agency that is working towards the teenager demographic will find a focus on Google+ instead of Facebook a lucrative endeavor.