There have been third party apps that allow users to tell their FaceBook friends that they want an item. However, never before has it existed within the FaceBook environment. FaceBook’s newest software development kit now contains a Java application that places a “want” button for users to click. The button will appear and function just as the “like” button does. For now it is only in testing, so it may not actually appear on user’s timelines although the likelihood seems good that it will.
The social media agency will be able to put a “want” button whenever a product is mentioned. Research is showing that FaceBook is not good about driving conversions, but instead about building brand recognition. The presence of a “want” button, might help build conversions. Even if it does not lead directly to more sales, it will help brands measure an intent to purchase. This new measurement will help better refine what is working on FaceBook and what is not. Ultimately, this button will help the social media agency better measure the sales effect of a brand’s presence on FaceBook.