Mark Zuckerberg might be thinking when it rains it pours. FaceBook’s IPO attracted a lot of attention and scrutiny and now there is more data showing FaceBook might be in the beginnings of a decline. Reuters and the research firm Ipsos conducted a survey of over 1,000 Americans and found that daily usage of FaceBook is declining. 35% of respondents say their use of the network has declined, which overwhelms the 20% that said their usage has increased. That leaves only 45% in a mode of stasis.
A similar poll conducted by The Associated Press and CNBC has found similar results. 46% of respondents think FaceBook is a fad and will pass away as more platforms emerge. Because of the nature of what the network does this is not a good sign. If people doubt its ability to be a longstanding service, then that impacts their willingness to use it today.
The social media agency still needs to make FaceBook an integral portion of its strategy. What needs to be planned on though, is a day when FaceBook is not as powerful as it is. It might lose traction and the number of users that actively use it may dip significantly. Counting on FaceBook as too large a part of its social strategy will then be harmful. The work and effort to become familiar with the other social networking options needs to be begun soon.