Wednesday afternoon FaceBook announced a few changes to the social network. The changes were aimed at marketers to make their tasks easier and more engaging for users. Pages is now on the Timeline format for FaceBook pages. This is supposed to be a better presentation than the pre-Timeline formats. It is also supposed to be easier to navigate and help users see the brand as a living and breathing thing that has a life and rich history as well.
The second change is the Reach Generator. This is a packaged solution that is always on and comes with a guarantee to be seen by 75% of a brand’s fans. New content is automatically distributed to fans and displayed in high visibility areas, presumably in the right-hand panel. It’s the guarantee that is the most important aspect for a digital agency to evaluate.
The final announcement is about Premium Packages. The best part of the new packages is locations of content and advertising. Brands can now purchase space in the right-hand column and in the newsfeed and also on the logout screen. These packages also allow specific targeting although FaceBook has not yet announced which demographics are available for this targeting. The packages do however, earn placement not only with a brand’s fans but also with friends of those fans.
FaceBook did not announce price points for these packages. The social media marketing firm may find these helpful, if the prices measure out, because it is hard to generate content that can go viral. These packages will increase the visibility of the brand’s efforts and help spread them to others on the network.