Category Archives: Technology

Facebook Really Goes Global

Photo by ideagirlmedia via Creative Commons

Over 1 billion people use Facebook, but with over 7 billion people on Earth, Facebook is not reaching many people in the overall global market. Facebook is in the midst of tweaking a program called “Facebook for Every Phone” in order for people without smartphones to access the application. The program closely resembles that of the smartphone application, including the chat, news feed and photo options for the low-resolution screens on basic cell phones.

“Facebook for Every Phone” was first released in 2011 to work with 2,500 mobile phones throughout the world. The creation of this program means that people in developing countries that cannot afford an expensive smartphone can still connect with people around the world and stay up-to-date on global news and trends. Now, places like Indonesia and Turkey could access Facebook through their basic mobile phones.

Facebook is in the process of selling advertisements for this program, meaning that they have yet to gain a profit from “Facebook for Every Phone”. However, Facebook now has the opportunity to broaden their 1 billion user audience and expand their market; making Facebook even more popular globally, making this application a form of internet marketing itself.

Although Facebook is almost 10 years old they are still have the opportunity to expand their user base. “Facebook for Every Phone” has the opportunity to help more people gain the opportunity to connect with one another, and for lower costs than purchasing a smartphone with a data plan. Facebook has given people in developing countries the opportunity to experience a world outside of their own through the power of the internet. To learn more or download “Facebook for Every Phone” visit https://www.facebook.com/f4ep.

 

http://www.nytimes.com/2013/07/22/technology/for-developing-world-a-lightweight-facebook.html?ref=technology

http://mashable.com/2013/07/22/facebook-feature-phones/

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Getting in shape with technology

I am sure you have heard people say something along the lines of “technology is making us lazy”. That is not necessarily true, on the contrary, technology might have been giving us extra tools to motivate us to exercise and stay healthy, even if you don’t have a workout partner to keep you going.

Today we have different social networks that help us fulfill our exercise routines by keeping track of your workout schedule, levels of calories burned and most importantly it gives you that extra push you might need to achieve your goal.

by mariachily

by mariachily

If you are competitive, you might want download Fitocracy. This app gives you awards and prizes as you complete workout activities and provides challenges you can invite your friends to join. Some of us might be looking to lose that few extra pounds, right? In this case you should join Extra Pounds. This site is a free weight loss network. You will be able to read diet blogs, workout articles and tips. The most unique feature is the ability for you to plan and log your meals, letting you know exactly how much you should exercise to burn off the extra calories.

If you are interested in learning about other social networks and apps that will help you be in shape and stay healthy, click below. Now, you don’t have any excuses so start exercising!

8 Social Networks for Fitness Freaks

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Bit.ly Releases API

4614306718_da0d350f06Bit.ly has been making moves lately to become the premier link shortener for the internet. The service has also changed its layout to become more social. Now users can friend other users to see what links they are shortening and where they are being posted. The new design has already logged millions of users and looks to become more important in the future. Now there is an API, which allows quick access to the data about which links are being shortened, and the sorts of traffic those shortened links are generating.

The social media agency can use this API to better keep track of what is going viral and possibly use it as a way to spot a trend early in the making. One of the benefits of the API is the realtime tracking. Not only is data delivered nearly instantaneously but it is in a format that can be quickly parsed for immediate results. The new API also delivers “burst spikes” which are those sudden interests that were not expected. This is the best new feature for the michigan social media marketing firm. Now there is a way to see what is happening without having to know keywords prior to finding the data. This allows better discovery for the brand that is concerned with timeliness issues.

Bit.ly Releases Search API To Discover Hot Stories & Discussions

 

 

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Facebook’s First Foray Into Local Search

images (1)Facebook is now a player in the local search market but only on mobile devices. The ‘nearby’ function is receiving an update, which is changing from a tool to see where a user’s friends have checked in to a tool that promotes discovery. Based upon criteria that Facebook is holding close to the vest it will now show nearby businesses and other places that have been entered into its database.

Users will be able to search and browse nearby locations. The criterion for ranking is a factor of star ratings, check-ins, Likes and recommendations. The rankings are allowed only by people who have checked-in to the location.

For the education marketing company this is good news. It offers a new channel for discovery and a valuable tool at that. One thing that must now be done, however, is that brands must have a Facebook Page. Only locations that have a Page will be shown in this new feature, because the discovery tool allows a link back into the location’s Page.

Facebook Gets Into Local Search With “Facebook Nearby” For IOS & Android

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Facebook Voting Has Closed


Facebook allowed users to vote on the history of certain policies governing the social network. Over half a million
people voted and 88% were opposed to the options. Because fewer than 30% of users voted Facebook will not be bound to results of the vote. On that note, Facebook has decided to eliminate voting and to use Facebook data to target Instagram advertising.

For the education marketing company this is good news. Instagram is already serving many users with many millions of views each month. It does not yet have advertising, but it will soon happen and now Facebook data will be used to make those ads more effective. The issue at hand was not just about Instagram, but rather about all Facebook affiliates. Future acquisitions will now be allowed to have Facebook data for advertisements. This is good news all around for brands because of the rising effectiveness of Facebook mobile ads. A tight integration of a campaign with Instagram will doubly benefit from this development.

Facebook Will Nix Voting, Integrate Instagram Data Despite Vote Ending With 88% of 668K Votes Opposed

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Foursquare Updates iOS App

Foursquare added the Explore function to its website a few months ago. It took all of the data from check ins andreviews and then began to serve up suggestions to users based on where friends go and what is highly rated. Today the service has announced a new change to how it offers recommendations to users on iOS devices. The service is now more location aware and will recommend places nearby that the user has not been to in a while or are places highly recommended by friends. This is part of a new trend of location aware apps that will offer only a few recommendations instead of offering a catalog of options nearby.

The social media agency needs to be on top of this. If a user consults Foursquare and is told to go back to a certain pizza place, then they are likely to do that. The social media agency needs to make sure its clients are well served on the service so they are likely to be made as the recommendation. There is not too much that can be done to gin up the rankings, but there are some commons sense approaches. Businesses need to be reminding customers to check in on the service. Businesses should also suggest only one check in service, too many options and the customer may not do any. Foursquare does offer specials and discounts, so the social media agency could run some promotions to encourage users to visit places and check in. that is probably the single best method to take. Maybe offer a deeper discount if people share their check in other social media services like FaceBook or Twitter.

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Mobile Sales This Holiday Will Jump

A survey of customer intent for this coming holiday season shows that the numbers of people expecting to make purchases on their mobile devices will nearly double over last year’s number. The 2011 holiday season saw 11% of customers use mobile devices at least once. This year that number will move to 21%. However, that number is slightly misleading. That number measures customers making at least a single purchase on a mobile device. The percentage moves up to nearly half of all customers when what qualifies as use is broadened. This year many will use mobile phones to comparison shop. The devices will be used to look for deals nearby as well as to match up offers in stores to online vendors.

The social media agency needs to make sure its clients are also operating on the broader definition of what is a mobile sale. It used to be sufficient to have a mobile optimized web site that then allowed the viewer to make purchases. These days, the web site needs to be mobile optimized and it needs to have information. Education just like a showroom floor is now the order of the day for merchant’s websites. The content that powers these web sites is also the very type of content that becomes sharable across the social networks, so the good web site also provides a marketing component besides simply facilitating sales.

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Location Tagging Is Increasing

One of the main concerns for the use of location tagging is a privacy concern. While some take that concern very seriously, six in ten social posts for 2012’s Q2 were location tagged and only 24% of the people engaging in this behavior were not aware it was happening. More proof of the intentionality of the service is that it is trending as expected along demographic lines. The younger the user, then the more likely she is to tag her location to posts. For the under 24-age group 75% of users tagged their locations. The percentage drops to 44% for the group of users 55 years old and older, but that is the only group to dip below the 50% watermark.

A couple of things are happening that speak to the social media agency. The concern about posting a person’s location for security reasons is dwindling. Even if security is not an issue, there is a growing trend of people’s willingness to post where they are. The social media agency can use this by encouraging people to tag their clients’ locations in posts. The other trend that is demonstrated in this data is the increasing availability of wi-fi and/or the willingness of people to post when on mobile devices. It is already well-established people use mobiles to search but an increasing willingness to post also helps brands that advertise online.

 

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