Category Archives: Social Network

Facebook Really Goes Global

Photo by ideagirlmedia via Creative Commons

Over 1 billion people use Facebook, but with over 7 billion people on Earth, Facebook is not reaching many people in the overall global market. Facebook is in the midst of tweaking a program called “Facebook for Every Phone” in order for people without smartphones to access the application. The program closely resembles that of the smartphone application, including the chat, news feed and photo options for the low-resolution screens on basic cell phones.

“Facebook for Every Phone” was first released in 2011 to work with 2,500 mobile phones throughout the world. The creation of this program means that people in developing countries that cannot afford an expensive smartphone can still connect with people around the world and stay up-to-date on global news and trends. Now, places like Indonesia and Turkey could access Facebook through their basic mobile phones.

Facebook is in the process of selling advertisements for this program, meaning that they have yet to gain a profit from “Facebook for Every Phone”. However, Facebook now has the opportunity to broaden their 1 billion user audience and expand their market; making Facebook even more popular globally, making this application a form of internet marketing itself.

Although Facebook is almost 10 years old they are still have the opportunity to expand their user base. “Facebook for Every Phone” has the opportunity to help more people gain the opportunity to connect with one another, and for lower costs than purchasing a smartphone with a data plan. Facebook has given people in developing countries the opportunity to experience a world outside of their own through the power of the internet. To learn more or download “Facebook for Every Phone” visit https://www.facebook.com/f4ep.

 

http://www.nytimes.com/2013/07/22/technology/for-developing-world-a-lightweight-facebook.html?ref=technology

http://mashable.com/2013/07/22/facebook-feature-phones/

Tagged , , , ,

Getting in shape with technology

I am sure you have heard people say something along the lines of “technology is making us lazy”. That is not necessarily true, on the contrary, technology might have been giving us extra tools to motivate us to exercise and stay healthy, even if you don’t have a workout partner to keep you going.

Today we have different social networks that help us fulfill our exercise routines by keeping track of your workout schedule, levels of calories burned and most importantly it gives you that extra push you might need to achieve your goal.

by mariachily

by mariachily

If you are competitive, you might want download Fitocracy. This app gives you awards and prizes as you complete workout activities and provides challenges you can invite your friends to join. Some of us might be looking to lose that few extra pounds, right? In this case you should join Extra Pounds. This site is a free weight loss network. You will be able to read diet blogs, workout articles and tips. The most unique feature is the ability for you to plan and log your meals, letting you know exactly how much you should exercise to burn off the extra calories.

If you are interested in learning about other social networks and apps that will help you be in shape and stay healthy, click below. Now, you don’t have any excuses so start exercising!

8 Social Networks for Fitness Freaks

Tagged , , ,

Yahoo hopes for new life in deal for Tumblr

Photo by e27singapore

Photo by e27singapore

This week marks a new era for Yahoo and popular blogging service Tumblr. In a $1.1 billion deal on Sunday, Yahoo acquired the site in hopes of planning to shift itself as the technology industry heads towards social media agencies. This deal would exceed the largest acquisition of a social networking company in years, even Facebook’s $1 billion purchase of Instagram in 2012. Yahoo says that it will keep Tumblr as a separate entity, as founder David Karp will be kept on board as CEO.

With this deal, Yahoo will have access to a younger user demographic, as Tumblr’s age bracket is strongest from 18-24. In addition, this age bracket is a fast-growing number of consumers who are in general very engaged with the Internet and social media. Yahoo expects to expand its audience by 50% to more than a billion monthly visitors, and to grow traffic by 20%, through its acquisition of Tumblr.

The biggest question about the deal is how Yahoo and Tumblr will be utilizing advertising and other monetizing services on the site. Although it seems likely that some type of advertising will be used on the site, both Yahoo and Tumblr confirm that advertising opportunities will be created seamlessly to enhance the user’s experience. All in all, Yahoo and Tumblr are a big deal and only time will tell if users will adapt to new changes to make it successful, or if bloggers will jump ship and deem the deal a failure.

As the tech industry moves towards social media motivated ventures, digital marketing agencies can use this towards their advantage. With greater resources from large corporations, many social media outlets that were once small startups can now be more efficient in consolidating searches and information, as well as fixing problems faster and widening the audience.

It’s Official: Yahoo is Buying Tumblr for $1.1B, Vows to Keep It Independent 

Tagged ,

Google+ Updates Visual Layout

5920040910_242ec1dd3cThe latest update from Google+ brings several revamps to the visual layout of the social network. Google+ already allowed a big cover photo to match Facebook’s new Timeline layout, but this new layout will allow even larger pictures. Users can now use an image that is up to 2120 by 1192 pixels. That is a very large image. For brands this is good news because it allows the first image to be more eye appealing and because the image is chosen by the brand it allows the best foot forward as the initial impression.

Google+ is now placing all local reviews in one handy spot on the profile page. Under the tab “Reviews” local users will be able to easily see all the reviews for the brand.  The final review is a change to hovercards. A hovercard is the image that appears when the mouse is hanging over an avatar. The hovercard is now larger and because the image is controlled by the brand this can be a help. The hovercard is also a place for launching certain functions, like initiating a hangout. This will help brands appeal to people when there is only tangential relationship between what the user is looking at and the brand.

Google+ Launches Updated Profile Pages With Larger Cover Photos, Revamped Local Reviews & About Tabs.

Photo by west.m

 

Tagged , , ,

Twitter Reducing Some Tweets to 117 Characters

Twitter Twitter is changing how URLs are represented in tweets and this change increases the length of the link wrapper that Twitter uses to display URLs. What this means is that a longer wrapper causes a trade-off for the actual commentary of the tweet. There are now less characters available to the tweet itself.

For the digital marketing company this will make tweets harder to make. Writing will need to be denser and more concise. The reduction is not significant, the new link wrapper is only 2 characters shorter than the previous version, so it is likely to have little impact on the digital marketing company. However, approaching the new length might require new systems and possibly a thesaurus. Even though the reduction is only 2 characters it might still become an issue when the length is only 117 characters. The digital marketing company will need to be careful and extra vigilant when learning the new format.

Photo by MDGovpics

Twitter Now Reducing Some Tweets To 117 Characters

 

Tagged , , ,

Bing Ads Coming to Facebook

5182163418_da1d8a30b4Facebook’s announcement of Graph Search was a large move for the industry. As Zuckerberg was announcing the new feature, Bing’s VP of Search, was also crafting a statement. He disclosed that Graph Search was collaboration between Facebook and Bing. We do know there is a partnership between the two handling the searches. If Facebook is unable to handle the request or if the query is for a web page, then Bing is the one handling the search results.

An interesting screenshot of the testing process was presented and in the upper left corner of the search is a search ad. The ad is labeled sponsored. Some pundits have been examining this screenshot and the supposed sponsored result for Bing’s involvement. The speculation is that Bing ads may soon find their way onto Facebook searches and possibly even into Facebook itself. If this does happen, then it is good news for the digital marketing agency. Bing can offer a good alternative to Google’s AdWords except it does not have the needed distribution. Some space on Facebook web pages would help resolve that dilemma and offer more advertising solutions for the digital marketing agency.

Are Bing Ads Coming to Facebook?

Photo by IvanWalsh.com

Tagged , , ,

Visual Becoming More and More Important

Pinterest

As if the Pinterest craze and revamped Facebook appearance did not already emphasize the need for a strong visual component in social media campaigns, there is new data that should push the trend. 45% of US consumers say they will purchase a new television within the year. More and more those televisions are going to be smart and connected to the internet. This increasing use of a non-traditional device to connect to social media will drive how ads are handled.

The social media agency needs to dust off the graphic making software and skillset. Hiring may need to be done or refresher courses on the newest software. The visual component of social advertising will become more important and the quality of what consumers expect will also increase. It is not just the proliferation of smart TVs driving this trend. As gaming consoles become more capable, then they are also connecting TVs. Blue Ray disc players are also often combined with an internet capability.

 

Tagged , , ,

Facebook’s Sponsored Stories Has Suspicious Likes

New research about Facebook’s Sponsored Stories, the ads that say X likes Y, has found some disturbing news. The investigation began when deceased people were appearing in newsfeeds as endorsing certain Pages. That problem was the result of users not being memorialized on the social network. But further research has found that some people are being presented as endorsers of brands they have not endorsed. When asked for comment Facebook is able to identify the exact moment the like was made, which leads to a further issue: mistaken likes. The problem seems particularly acute on mobile devices with small screens and where accidental touches are more likely.

The problem for the digital marketing agency is about credibility. Fortunately, the brands with mistaken likes that are most likely to be covered are large and carry some polarizing image with them, for example Wal-Mart. A mistaken like for a smaller firm is less likely to be noticed and even then less likely to become an issue. However, it remains something important the digital marketing agency ought to remain aware of and try to keep from happening. An easy way to prevent it is to post often enough that someone who mistakenly liked a Page would receive status updates and could then take action to unlike the Page.

Facebook Sponsored Stories Can Harbor Suspicious Likes

Tagged , , ,

Holiday Emailing Tips

As we move into the holiday season it is also the time for the digital marketing companies to step up its email marketing programs. Social networks are great for ginning up the visibility of content, however, email is still an important place to reach out to people. These days more and more people are checking their email on their smartphones. This means emails need to be optimized to take advantage of this new development. Lynn Baus, the creative director at Responsys, has some suggestions for the digital marketing companies.

The first and easiest thing to do is scale the email for iOS devices. This is easily done with just a little code. The second thing to do is use the top of an email to pull in customers. Most mobile email clients show the first few words of an email, so the agency needs to use the first few words beyond the subject line as a way to get the user to open the email. Once opened, then the customer needs to see an email that targets holiday shopping needs. With these suggestions the holiday emails will be more effective and help boost conversions.

Mobile Email Marketing: Tips For The Holiday Season

 

Tagged , , ,

Facebook Can Deliver Offline Sales

Facebook has always been treated by the social media agency as a tool for brand maintenance and building. More and more though, the conversation about Facebook turns to it as merely the largest deliverer of display advertising. While this is great for products that can be purchased online, it has not yet captured the same significance for offline products and conversions.

A new study in the journal Nature points to data that Facebook can persuade people to take offline actions. For the 2010 midterm elections a message was sent to 61 million American users of Facebook and the study concludes that an additional 340,000 people voted in response to that message. In this case Facebook served as a tool for educating the voter about the timing and also as a tool to encourage a certain action.

The catch for the social media agency is not just about putting the message in front of viewers. The digital agency needs to have friends endorse a certain brand to their friends. It is the close relationships that drive most of Facebook’s ability to reach users. But at least there is now proof that Facebook can move the needle for offline behaviors.

Tagged , , ,