Category Archives: Social Media

Social Media Content 101

You have selected the social media channels that best fit your target audience. Now what? Which content will be disseminated to each one of them? How are you going to present the content? These are just three fundamental questions that you and your team need to be analyzed thoroughly, when developing your content strategy. They can be both fun and frustrating at the same time.

by esalesdata

by esalesdata

1. Who are you trying to reach?

The primary action you need to take is defining who you are trying to reach when developing content. Research and collect data on your target audience to gather their demographics (age, gender, location, etc). This data will provide a better view on the personality of those looking for your content. You can tailor the role of each social platform to suit the needs of your audiences.

2. What matters to your audience?

After discovering who you are trying to reach, the next step is to understand what type of content engages and interests your audience. The content should grab your audience’s attention immediately and naturally, by demonstrating that your brand really knows and understand them. This part requires for you to be really creative and be able to use the proper images and videos that will fit into the content you are trying to share.

3. How often should you post?

There is no rule set on stone for this question, but there are some guidelines you should strongly consider while developing your content strategy. It is very helpful to have a content calendar that will enable you to define the right frequency and consistency of your posts based on your audience. You should also take into consideration analytical information you will be able to collect from the insights of your social platforms, such as what days of the week are most of your followers active. Never post just to post make sure your content has a purpose. You need to listen to your fans and followers because they will tell you what’s working and what’s not.

To take a further look into these and other tips click here: 5 Things to Think About When Creating a Social Media Content Strategy

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Facebook Really Goes Global

Photo by ideagirlmedia via Creative Commons

Over 1 billion people use Facebook, but with over 7 billion people on Earth, Facebook is not reaching many people in the overall global market. Facebook is in the midst of tweaking a program called “Facebook for Every Phone” in order for people without smartphones to access the application. The program closely resembles that of the smartphone application, including the chat, news feed and photo options for the low-resolution screens on basic cell phones.

“Facebook for Every Phone” was first released in 2011 to work with 2,500 mobile phones throughout the world. The creation of this program means that people in developing countries that cannot afford an expensive smartphone can still connect with people around the world and stay up-to-date on global news and trends. Now, places like Indonesia and Turkey could access Facebook through their basic mobile phones.

Facebook is in the process of selling advertisements for this program, meaning that they have yet to gain a profit from “Facebook for Every Phone”. However, Facebook now has the opportunity to broaden their 1 billion user audience and expand their market; making Facebook even more popular globally, making this application a form of internet marketing itself.

Although Facebook is almost 10 years old they are still have the opportunity to expand their user base. “Facebook for Every Phone” has the opportunity to help more people gain the opportunity to connect with one another, and for lower costs than purchasing a smartphone with a data plan. Facebook has given people in developing countries the opportunity to experience a world outside of their own through the power of the internet. To learn more or download “Facebook for Every Phone” visit https://www.facebook.com/f4ep.

 

http://www.nytimes.com/2013/07/22/technology/for-developing-world-a-lightweight-facebook.html?ref=technology

http://mashable.com/2013/07/22/facebook-feature-phones/

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Social Media Policies in Schools

It’s hard to believe that only a few years ago, Facebook, Twitter, and Instagram were only just being developed. Now, it’s hard to go a day without browsing any of these social networking sites or talking about them. With the prevalence of social media in our everyday lives, it is important to understand how it has changed our communities.

As a relatively new phenomenon, schools are one place in which administrations and teachers are trying to create policies around social media use. There are many times in which Facebooking has gone wrong in the education field. For instance, when teachers or students post inappropriate or questionable material that can ultimately get them fired or expelled.

The New Hampton School in New Hampton, New Hampshire is tackling the issue head on with a policy that deems what is and isn’t acceptable online. The first policy for them is that teachers are not to friend or follow any of their students on any social media channels. They reason that it’s important to establish good relationships with students offline, away from social media channels. Their next policy is for Facebook groups for sports teams. Coaches and players are not able to be Facebook friends, but may interact in a way that the sports team can have an online presence. Furthermore, the final policy for the school is to respect the students’ personal social media presences. With a one to one iPad policy, the school needs to keep a certain policy in light of the educational environment.

Other schools have been taking different approaches with looser policies. Teachers and students are allowed to have social media contact, but they are still cautioned not to discuss grades or performance and rather to use email. Whatever type of policy schools use, loose or strict, it is important to understand the growing popularity of social media in our academic lives and how to use it to be best benefit both students and teachers.

Should Schools Implement Social Media Policies?

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Which of Your Pins Will Be Repinned On Pinterest?

Photo credit: Amy Gesenhues

Companies have started using Pinterest to market their products to the public. With pictures, text, and web links that can be saved to a user’s profile, Pinterest is a great social media outlet to take advantage of. However, the pictures used for the pins can make all the difference in getting products noticed and sold.

Curalate, a visual analytics and marketing platform,  has conducted a study on Pinterest pictures. To start, pins should not picture human faces. Pins that do not contain a face are 23% more likely to be repinned. It was found that  Pinterest has 4.25 times more images without a face on their social media site.

Another study found that pictures in color are preferred by Pinterest users. More specifically the colors red, orange and brown are twice as likely to be repinned over the color blue. Images taken in medium light are 20 times more likely to be repinned compared to images that are dark, and eight times more likely to be repinned than images that are white.

The directions, background and texture of a picture affects the pin’s popularity. A picture is more likely to be repinned if it is posted vertically.  Images with less than 30 percent background are repinned more, so a company shouldn’t post their product against a plain white backdrop. Also, images are pinned up to 17 times more if they have smooth textures instead of rough textures.

Pinterest can be used as a form of internet marketing. If companies set up their pins in a consumer susceptible way products will get noticed and repinned, hopefully leading to an increase in sales. Remember: forget the faces, blue is not the right hue, keep it light and upright, bring on the bold backgrounds, and be smooth.

What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces

 

 

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Yahoo hopes for new life in deal for Tumblr

Photo by e27singapore

Photo by e27singapore

This week marks a new era for Yahoo and popular blogging service Tumblr. In a $1.1 billion deal on Sunday, Yahoo acquired the site in hopes of planning to shift itself as the technology industry heads towards social media agencies. This deal would exceed the largest acquisition of a social networking company in years, even Facebook’s $1 billion purchase of Instagram in 2012. Yahoo says that it will keep Tumblr as a separate entity, as founder David Karp will be kept on board as CEO.

With this deal, Yahoo will have access to a younger user demographic, as Tumblr’s age bracket is strongest from 18-24. In addition, this age bracket is a fast-growing number of consumers who are in general very engaged with the Internet and social media. Yahoo expects to expand its audience by 50% to more than a billion monthly visitors, and to grow traffic by 20%, through its acquisition of Tumblr.

The biggest question about the deal is how Yahoo and Tumblr will be utilizing advertising and other monetizing services on the site. Although it seems likely that some type of advertising will be used on the site, both Yahoo and Tumblr confirm that advertising opportunities will be created seamlessly to enhance the user’s experience. All in all, Yahoo and Tumblr are a big deal and only time will tell if users will adapt to new changes to make it successful, or if bloggers will jump ship and deem the deal a failure.

As the tech industry moves towards social media motivated ventures, digital marketing agencies can use this towards their advantage. With greater resources from large corporations, many social media outlets that were once small startups can now be more efficient in consolidating searches and information, as well as fixing problems faster and widening the audience.

It’s Official: Yahoo is Buying Tumblr for $1.1B, Vows to Keep It Independent 

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Innovative uses of social media: The Age of Post-Social Media?

Over the last decade the world has developed an expertise in all things social media. We are connecting, interacting, sharing, performing and working social. Within this globalized social landscape, information barriers and cultural boundaries are no longer obstacles. The world and its people are at the click of a ‘like’.

UNICEF's Pinterest Board: Really want these

UNICEF’s Pinterest Board: Really want these

The uses of social media have become traditional, making it all the more opportunistic for out-of-the-box initiatives. Mashable’s recent article, “10 Innovative Uses of Pinterest” by Matt Petronzio sheds light on the many unconventional ways non-profit organizations are using social media, highlighting a recent UNICEF platform on Pinterest. Pinterest is driven by the content of images, but UNICEF looked beyond images and took a new perspective on the use of Pinterest boards.

“The [UNICEF] team began pinning through the eyes of Ami Musa, a fictional 13-year-old girl from Sierra Leone,” writes Petronzio, “The sole board is named “Really Want These,” and it showcases objects we generally take advantage of, including running water, soap and shoes.” The relationship between the content of pinned images with the context in which they were pinned shed light on the many ways social media is meaningful in the world.

UNICEF's pinned image

UNICEF’s pinned image

In March the Human Rights Campaign used social media to advocate for marriage equality, asking supporters of the issue to change their profile picture to HRC red equality logo. The campaign went viral across the country and throughout the world.  The millions of profile swaps painted the Internet red, symbolizing that marriage equality was much more than a political issue in America.

Social media raises awareness, fosters relationships, and dissolves barriers to communication. It is grounded in the international community, influencing everyone directly and indirectly. Organizations are understanding the impact that social media has on the world. It can foster  movements that impact social  norms, popular culture, and political ideologies. If we are entering a post-social media age, this adds yet another dimension of meaning to our world.

 

 

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Facebook Varying Ad Image Sizes

123646856_89367fecabFacebook is testing a new feature of its ads where the image size will vary. The key is social context, where a user has liked a brand or a friend of the user has liked a brand. Ads that have social context will be unaffected by the new procedure. Ads that lack social context will now have images display smaller than the ads with social context.

For the digital pr firm this is good. Now ads that have a social connection will receive a benefit to those without it. There will now be more emphasis on collecting Facebook fans and the digital pr firm will be the key to those efforts. Paid advertising will remain key but now there will be added emphasis on social efforts and increasing the fan base for a brand.

Facebook Testing Scaled-Back News Ads

Photo by ~db~

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Facebook Announces Lookalike Audiences

3185202042_059b9623d9Advertisers will soon find a new way to target their ads on Facebook. Facebook has been using its Custom Audience Tool as a way to allow advertisers to upload certain data points to create certain audiences. The new service will have Facebook analyze audiences for other members that appear similarly responsive to certain types of ads. Brands will now be able to reach into new audiences or new geographies based on similar demographics even if those users are not already fans of the brand.

This is a boon for the internet marketing. Ads on Facebook are already some of the most effective in the industry and this will help increase their ability to penetrate into new areas. These ads are likely to be less effective than ads geared towards people who are already fans of a brand. However, the ads will be able to expand reach so even if there is loss of some effectiveness, it will still boost over all exposure and also increase the number of fans a Page does have.

Photo by: Max-B

Target An Audience That Matches A Specific Profile With Facebook’s Lookalike Audiences For Ads

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Facebook Opens Up Emoticons for Small Updates

smile buttonFacebook is now testing a new feature that allows users to include emoticons in status updates. Lately Facebook has been prompting users to input their favorite color as well as favorite ice cream flavor and other trivial issues. Now users can update what they are reading or other quick update and then attach an emoticon to it for a quick nonverbal appraisal of the item.

One advantage of this service is to help stave off some competitors that are touting their quick visual survey of items. Instead of reading why someone likes a certain book, the user can see quickly how it evaluates the item in question. The better gain for the social media agency is more data for evaluation. The emoticons will help normalize data as well. Now a book will be linked to certain data points (enjoyed, liked, hated, etc) instead of needing to use semantic assessments to determine if a status is an endorsement or not.

Above all this change will help make the Open Graph more powerful so the advertiser can better target users based upon their data. This will help accelerate the mobile boom and make advertising more appropriate to the each individual user.

 Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating

Photo by: ntr23

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Bit.ly Releases API

4614306718_da0d350f06Bit.ly has been making moves lately to become the premier link shortener for the internet. The service has also changed its layout to become more social. Now users can friend other users to see what links they are shortening and where they are being posted. The new design has already logged millions of users and looks to become more important in the future. Now there is an API, which allows quick access to the data about which links are being shortened, and the sorts of traffic those shortened links are generating.

The social media agency can use this API to better keep track of what is going viral and possibly use it as a way to spot a trend early in the making. One of the benefits of the API is the realtime tracking. Not only is data delivered nearly instantaneously but it is in a format that can be quickly parsed for immediate results. The new API also delivers “burst spikes” which are those sudden interests that were not expected. This is the best new feature for the michigan social media marketing firm. Now there is a way to see what is happening without having to know keywords prior to finding the data. This allows better discovery for the brand that is concerned with timeliness issues.

Bit.ly Releases Search API To Discover Hot Stories & Discussions

 

 

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