Category Archives: Pinterest

Which of Your Pins Will Be Repinned On Pinterest?

Photo credit: Amy Gesenhues

Companies have started using Pinterest to market their products to the public. With pictures, text, and web links that can be saved to a user’s profile, Pinterest is a great social media outlet to take advantage of. However, the pictures used for the pins can make all the difference in getting products noticed and sold.

Curalate, a visual analytics and marketing platform,  has conducted a study on Pinterest pictures. To start, pins should not picture human faces. Pins that do not contain a face are 23% more likely to be repinned. It was found that  Pinterest has 4.25 times more images without a face on their social media site.

Another study found that pictures in color are preferred by Pinterest users. More specifically the colors red, orange and brown are twice as likely to be repinned over the color blue. Images taken in medium light are 20 times more likely to be repinned compared to images that are dark, and eight times more likely to be repinned than images that are white.

The directions, background and texture of a picture affects the pin’s popularity. A picture is more likely to be repinned if it is posted vertically.  Images with less than 30 percent background are repinned more, so a company shouldn’t post their product against a plain white backdrop. Also, images are pinned up to 17 times more if they have smooth textures instead of rough textures.

Pinterest can be used as a form of internet marketing. If companies set up their pins in a consumer susceptible way products will get noticed and repinned, hopefully leading to an increase in sales. Remember: forget the faces, blue is not the right hue, keep it light and upright, bring on the bold backgrounds, and be smooth.

What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces

 

 

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Innovative uses of social media: The Age of Post-Social Media?

Over the last decade the world has developed an expertise in all things social media. We are connecting, interacting, sharing, performing and working social. Within this globalized social landscape, information barriers and cultural boundaries are no longer obstacles. The world and its people are at the click of a ‘like’.

UNICEF's Pinterest Board: Really want these

UNICEF’s Pinterest Board: Really want these

The uses of social media have become traditional, making it all the more opportunistic for out-of-the-box initiatives. Mashable’s recent article, “10 Innovative Uses of Pinterest” by Matt Petronzio sheds light on the many unconventional ways non-profit organizations are using social media, highlighting a recent UNICEF platform on Pinterest. Pinterest is driven by the content of images, but UNICEF looked beyond images and took a new perspective on the use of Pinterest boards.

“The [UNICEF] team began pinning through the eyes of Ami Musa, a fictional 13-year-old girl from Sierra Leone,” writes Petronzio, “The sole board is named “Really Want These,” and it showcases objects we generally take advantage of, including running water, soap and shoes.” The relationship between the content of pinned images with the context in which they were pinned shed light on the many ways social media is meaningful in the world.

UNICEF's pinned image

UNICEF’s pinned image

In March the Human Rights Campaign used social media to advocate for marriage equality, asking supporters of the issue to change their profile picture to HRC red equality logo. The campaign went viral across the country and throughout the world.  The millions of profile swaps painted the Internet red, symbolizing that marriage equality was much more than a political issue in America.

Social media raises awareness, fosters relationships, and dissolves barriers to communication. It is grounded in the international community, influencing everyone directly and indirectly. Organizations are understanding the impact that social media has on the world. It can foster  movements that impact social  norms, popular culture, and political ideologies. If we are entering a post-social media age, this adds yet another dimension of meaning to our world.

 

 

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Curalate Helps Image Based Marketing

7178822192_a121b14194Curalate was one of the leaders of Pinterest based analytics. It has now released a series of tools for the brand that uses Instagram in its image-based marketing approach. It is now the only company that offers Pinterest analytics and Instagram analytics in the same dashboard.

This is good news for the smaller education marketing company. Finding an appropriate set of tools is difficult and having them work together across platforms is a special help for the smaller education marketing company that is continually trying to keep up with the larger firms that might have in house statistical teams. Having the ability to see Pinterest and Instagram analytics together will help measure image based campaigns. Sometimes there is a small difference in one social network that might have a different effect than in the other. Being able to compare the two next to each other will help the smaller firm notice these discrepancies and better refine its approaches.

Photo by diwatamisa

Curalate Adds Instagram Analytics, Expands Beyond Pinterest

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Infographics Service Opens to the Public

It may not seem to be the biggest news at first glance, but it will sneak up on the social media agency.

Infographics seem to be the ideal way to communicate a message that requires number analysis. As FaceBook moves to emphasize more visual information, then the infographic is ideally suited as a persuasive tool. The problem, of course, has been the time and expertise needed to make a quality presentation. Infogr.am is now open to the pubic offering the social media agency and its clients the ability to make infographics on the fly.

For now there are only a few graphics packages available, but as the service gains users then it will increase its offerings. There is a built in spreadsheet engine and the input methods use a drag and drop functionality. For the social media agency that has quality graphics designers on staff, this might be bad news. For those agencies without the staff, hen there is now an option for infographics, which will help clients add content more likely to be shared on social networks.

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Pinterest Metrics Will Be Here in Time For Holidays

Pinterest is now the social network with the third largest active user base. It started 2012 amid enthusiasm and hysteria and while that seems to have leveled off, Pinterest is still actively used and seems to be a goldmine for the social media agency. A tracking service in May found that Pinterest linked back to 30% more domains than Twitter did. One problem for brands is that Pinterest does not provide API access to its data. Unlike the other social networks, though, developers have been able to develop tools despite this setback.

It is possible, likely even, that Pinterest will soon open itself up to data miners. Until they do, however, the social media agency can take solace that there are some new entrants into Pinterest measurements. Four of the most promising metrics are Viralheat, Pinerly, Pinfluencer and Curalate. They all have different methodologies and pricing structures, but the social media agency should look into these. Settling upon a Pinterest measurement strategy will be important as this holiday season will be its coming out party.

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Pinterest Comes to Mobile Devices

Pinterest is the hot new social network for people to be on (their invite only status was dropped on August 8) and for marketers to reach audiences on. Its emphasis on the visual makes it particularly effective for brands trying to advertise their wares. One problem that has plagued Pinterest has been its limited mobile availability. Until Tuesday it only had an app for the iPhone. What had been missing, however, was a way for Pinterest to reach people on Android and iPad devices. But that has now been resolved.

The new apps will help bring more traffic and especially help where Pinterest can be of significant help: when the user is shopping and looking for similar products. The social media agency needs to ramp up its efforts to represent clients on the network. With the increased mobile availability it may even be possible to run in-store promotions with Pinterest, where customers are encouraged to immediately post stores the products have been seen or to repin images of products being purchased. Being able to reach Android users will help the digital marketing company improve the effectiveness of its visual strategy for products.

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Pinterest Drops Invitation Only Enrolling

Pinterest is the fastest growing social network and has seen other social networks trying to adopt a more visual oriented strategy. One of the concerns about the growth of the social network has been its requirement that new members are invited instead of just able to sign up the way Twitter and Facebook are. Pinterest announced that it is now dropping the invitation requirement and making an open enrollment possible.

This will not hurt Pinterest. Since Facebook stopped being an exclusive social network for Ivy League students and still succeeded the notion of needing t be exclusive has not been taken seriously. This change may not, however, help Pinterest much. There are already millions of members and there were few, if any, complaints about the invitation requirement stifling enthusiasm for the social network. It remains to be seen if this development will increase enrollment rates or not.

The social media agency should still continue to value Pinterest. Not only is Pinterest a good place for certain types of products, it is helpful helping the agency craft certain messages. The focus on the visual helps make campaigns more streamlined the same way Twitter helps craft writing in messages. There is a chance that this change will help propel Pinterest into the next level, which will yield significant results for the social media marketing agency.

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