Category Archives: Google

Mobile ROI Calculator from Google

Google-SearchThese days, everything goes mobile – people, businesses and even Google. The year 2013 has been called already the year of mobile majority. The number of mobile devices is increasing and so does mobile advertising. Being world’s leader in mobile advertising, Google is a long-term thinker and is currently focusing on creating a full portfolio of metrics that would measure mobile advertising success. The new Google’s service called the Full Value of Mobile is developed to help businesses to analyze their mobile marketing effectiveness, both online and offline. As we know, Google has been playing with its AdWords program earlier this year. It was simplified in order to increase mobile advertising. However, companies had troubles to see a complete picture of how their mobile efforts influence their business.  That’s is why a need for the Full Value of Mobile service emerged.

For a local company, let’s say Michigan marketing agency, the launch of a new Google service predicts a brighter future. The Full Value of Mobile platform would give the opportunity to use features that Google has created outside of the AdWords service. Companies with limited financial resources for larger campaigns might benefit from Google’s mobile calculator and get a better sense of their mobile marketing effectiveness.

Google Launches “Full Value of Mobile” Calculator To Help Businesses Measure Online And Offline Impact of Mobile Marketing.

 

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Google Reader Added to the List of Dead Google Products

Photo Courtesy of: Slate

Google recently announced it will be discontinuing its Google Reader July 1, 2013. This has caused a lot of angry response from Industry Early Adopters/Influencers; one group even started a petition to save it.  Many people rely on using a reader to stay current on the topics trending in social media and digital marketing. There are many other readers out there, and some of them like Feedly, offer a seamless transition from Google Reader to their product. However, this is not the point.

The point is, Google is causing many people to wonder if it is worth using their products in the first place in fear that they will be discontinued. By taking action like this, Google is diminishing the trust of their users. Since 2011, 70 features or services have been eliminated. Slate created a Google Graveyard full of tombstones for all of their discontinued services pictured here. You can leave a flower for your favorite product on their website.

What this means for the internet marketing agency is it is more important than ever to be sure your digital platforms are diversified. This is also wise from purely a portfolio standpoint, but a lesson should learned that online platforms are in indeed transient.

 

Google Reader’s death sentence and fear of what’s next 

 

 

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Google+ Updates Visual Layout

5920040910_242ec1dd3cThe latest update from Google+ brings several revamps to the visual layout of the social network. Google+ already allowed a big cover photo to match Facebook’s new Timeline layout, but this new layout will allow even larger pictures. Users can now use an image that is up to 2120 by 1192 pixels. That is a very large image. For brands this is good news because it allows the first image to be more eye appealing and because the image is chosen by the brand it allows the best foot forward as the initial impression.

Google+ is now placing all local reviews in one handy spot on the profile page. Under the tab “Reviews” local users will be able to easily see all the reviews for the brand.  The final review is a change to hovercards. A hovercard is the image that appears when the mouse is hanging over an avatar. The hovercard is now larger and because the image is controlled by the brand this can be a help. The hovercard is also a place for launching certain functions, like initiating a hangout. This will help brands appeal to people when there is only tangential relationship between what the user is looking at and the brand.

Google+ Launches Updated Profile Pages With Larger Cover Photos, Revamped Local Reviews & About Tabs.

Photo by west.m

 

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Europe Set To Act Against Google

6764585321_7a93286294Four month ago European authorities issued a report about Google’s privacy policy. At issue is the bundling of Google products into a single service so Google would be able to draw from as wide a dataset as possible to counter Facebook’s walled garden. The issue is that users have little access to their data and no ability to prevent Google from acting on the data. European authorities, notably the CNIL of France, gave Google four months to reform. Monday was the end of the four-month period and now the CNIL is setting up a working group to at against Google.

Even though this action will be confined to Google products in Europe, it would be wrong for the American education marketing company to assume there will be no effect. Because of the sheer size of the European market any changes Google is forced to put into place might very well find itself over here as well. This does seem unlikely because the US market is so lucrative, but movement in European might bolster privacy advocates over here. Congressional action would be more likely using the European actions as political cover.

A possible benefit from this action, however, is Google’s response. This is a public opinion battle and if Google can seize the moment, then it can prevent punitive action from being levied. A way to do that is to make the data Google has collected seem savvy instead of an intrusion. Google could use the data to push relevant data at users and that might win them over to the data collection. Google Now is a product that can be at the forefront of this service. If that is Google’s response, then the education marketing company can expect to see a more effective method of reaching users.

Photo by Khalid Albaih

Google’s Consolidated Privacy Policy Draws Fresh Fire in Europe

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The Return of Google Catalogs

 

Google Shopping has been touched up and part of the revamp is to reintroduce Google Catalogs to users. Along with the reintroduction, there is now an iOS and an Android based version of the app, so (most) all mobile devices can now access the service. The catalogs can also be updated to include videos and image galleries as well as links outside the service. Using all of these new and available services is important for brands because it will help its catalog stand out as well potentially earn a more prominent placement in the featured Catalogs section.

While not necessarily an advantage for the digital marketing agency, the ability to include web links will help the social networking function of the catalogs. There is also sure to be further Google+ integration with the new service. One of the new services is also to make a difference between a brand’s feed and also a brand’s catalog. One pundit has gone so far to say the feed is for SEO purposes and will help when within searching the service as well as outside the service. The catalog, then, is made for users who are browsing and looking at search returns. Keeping this distinction in mind will help the social media agency access the new features.

Photo Credit: FindYourSearch

How to Prepare Your Google Shopping Feed Shopping Feed for Google Catalogs

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Google+ Cracks 100 Million Unique Monthly Visitors

Google+ LogoNew data from comScore shows improvement for Google+, as it now joins Facebook, Twitter and Linkedin as having over 100 million unique monthly visitors. October 2012 saw it break into the club with 105 million visitors. The previous October the fledgling social network only had 65.3 million unique visitors, so it is seeing extraordinary growth. Google+ still pales when compared to Facebook, but its stand-alone numbers are still impressive.

Digital marketing agency’s that offer search engine optimization services need to make sure Google+ remains in its field of vision. Even though it does not boast the usage of even a crippled Facebook it is still important. Its raw numbers is large and that largeness is often lost in the eclipse of Facebook. Google+ presence also ties into other services like an improved awareness by Google places and Google maps which are services that Google does have domination within. The rule of thumb to remember is that a Google+ presence translates most directly into access to a user’s mobile device. They may not be using the service to share content, but they are using the service to access other features which are much more difficult to track.

Report: Google+ Has 105 Million Unique Monthly Visitors

 

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Google Glass Will Have An API But Not Ads

1683ddddb27f219249be77f1dae80b38_cGoogle Glass is the project that will create a set of eyeglasses that display Google fed   information into the eyes of users. They will similar to apps that use a smartphone’s app to display information on top of a picture of the surroundings.

Today the head of the project announced that the eyewear will have an API, but will not come with advertising. That is good news for search engine optimization services because it makes the information seem more organic and more likely to be important to the viewer. A Facebook app plugging into the API would help the viewer see places recommended by friends, or placing receiving favorable marks from people checking in. It need not be limited to Facebook as Yelp and Foursquare could also benefit from these displays.

An example of the application could be a user walking down the street. Whenever a place comes into view that a viewer’s friend has checked into then the Google Glass will signal by displaying the review or the check in. The options are limitless and will help clue social media interactions into a more assertive mobile device and presence.

 

Google Glass Launch: Will Have An API, Won’t Have Ads

 

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Google+ Growth Rivals Facebook Growth

On September 17 Google+ announced its user base at 100 million users. On Thursday it announced its user base at 135 million active members. Part of that growth is driven by the acquisition of Snapfeed. Regardless of the reason that is almost a growth rate of 14 million new users each month. The only other service that has had such expansion was Facebook back in 2008 to 2009.

This is important for the education marketing company because it means an alternative to Facebook might be developing. If it does rival Facebook, then it will not be for some time but it is moving along. Google+ does offer some features that Facebook does not, its circle programs being the most notable. Facebook did implement its clone of circles, but it was late to the game and few people use the feature of varying broadcast types.

As Google+ grows so too will the effectiveness of brand presences on the social network. There are also people who use it exclusively as a way to sidestep Facebook’s dominance. By using both social networks the education marketing company can more broadly reach the US public.

Google+ More Closely Mirroring Facebook

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Google Shopping Is Effective

A few months ago Google announced that it would be changing Google Shopping into a pay to play service. Many brands decided to pay and many opted out. The ones that stayed are seeing their money’s worth. Google Shopping ads are out performing text ads by 47% on clickthrough rates and conversion rates are 38% higher with the new vertical service.

One of the reasons for the improved performance is a universal lesson for the social media agency. Vertical searches (a search that has a global filter installed, think of all the Google options at the top of the screen such as ‘image’ or ‘shopping’) are better able to ascertain user intent. Searches are almost guaranteed to be more in line with what the customer is looking for and so clicks and conversions will also be more efficiently delivered to the user.

Another advantage of these engines is the lack of the big box retailers. While there are some, Wal-Mart is an example of a business that withdrew when Google changed to a pay to play system. Wal-Mart has the ability to offer up semantic searches within its own internet presence. That makes Google Shopping and other verticals more competitive for the smaller businesses. The social media agency would be wise to advise clients to take advantage of this.

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Google Searchers Are Logged In More than Bing Users

The integration of social networks into search engines is a huge plus for the social media agency. It takes social networking engagements and places them into searches, increasing the effectiveness of those engagements for the driving of sales. A recent study by Conductor finds that search engine users are more likely to be logged into Google but not into FaceBook. This means the social search feature is often forfeited when people are using Bing.

The lesson of this study is easy to miss. Most readers might think this means they ought to forgo paying for search on Bing or optimizing their content for organic rankings in the Bing engine. If a choice between Bing or Google needs to be made, then that is a fine conclusion to be drawn. However, the truly important lesson of this study is about Google+. Most people use FaceBook and within the social networks FaceBook does produce more engagements and views than Google+ efforts. However, Google’s search engine is closed off from FaceBook’s huge data pile. This is why the social media agency should look heavily at Google+. Engagements on the smaller social network might not produce much traffic, but it does influence most people when searching whether they search on PCs or on mobile devices.

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