Over 1 billion people use Facebook, but with over 7 billion people on Earth, Facebook is not reaching many people in the overall global market. Facebook is in the midst of tweaking a program called “Facebook for Every Phone” in order for people without smartphones to access the application. The program closely resembles that of the smartphone application, including the chat, news feed and photo options for the low-resolution screens on basic cell phones.
“Facebook for Every Phone” was first released in 2011 to work with 2,500 mobile phones throughout the world. The creation of this program means that people in developing countries that cannot afford an expensive smartphone can still connect with people around the world and stay up-to-date on global news and trends. Now, places like Indonesia and Turkey could access Facebook through their basic mobile phones.
Facebook is in the process of selling advertisements for this program, meaning that they have yet to gain a profit from “Facebook for Every Phone”. However, Facebook now has the opportunity to broaden their 1 billion user audience and expand their market; making Facebook even more popular globally, making this application a form of internet marketing itself.
Although Facebook is almost 10 years old they are still have the opportunity to expand their user base. “Facebook for Every Phone” has the opportunity to help more people gain the opportunity to connect with one another, and for lower costs than purchasing a smartphone with a data plan. Facebook has given people in developing countries the opportunity to experience a world outside of their own through the power of the internet. To learn more or download “Facebook for Every Phone” visit https://www.facebook.com/f4ep.