What’s New in Twitter Advertising

Twitter Advertising allows advertisers to share their message and content with the 200+ million active users on Twitter at any given time. Twitter’s advertising revenue was $45 million when it began to offer the service in 2010 and has then since grown to earn $582.8 million in global ad revenue in 2013. By 2015, it is estimated to approach over $1 billion in total worldwide revenue.

More than ever, businesses are able to target ad campaigns to the users they want to reach with a variety of determining factors. The following improvements to the Twitter Advertising Dashboard make it easier than ever to set up an effective campaign with sponsored tweets or accounts.

twitter-campaign

1. Progress Bar

The new progress bar is visualization of how far along your campaign is, making it even easier to understand. This visual guide tracks your steps from start to finish, letting you know what’s left to be done and what is ready to go.

2. Save Drafts

This new feature allows you to take a break mid-campaign and come back and pick up where you left off. You no longer need to worry about rushing through a campaign and missing out on all the effective targeting tools Twitter ads offer. Advertisers can use keywords in the timeline, interests, location, gender, device and similarity of existing followers to target and attract new followers with their promoted tweets.

3. Maximize Results

It’s more important than ever for digital advertisers to connect and engage with the consumer and understanding how people use Twitter helps. Over 60% of Twitter users are on their mobile devices, so content needs to be catered to a shorter, on-the-go mentality. Advertisers should mix up pictures, videos, links and even new products in order to ensure relevance in the consumer’s mind. Keep things interesting, and more users will be inclined to interact with your promoted tweets.

3 Changes to the Twitter Ad Dashboard

 

 

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Social Media Content 101

You have selected the social media channels that best fit your target audience. Now what? Which content will be disseminated to each one of them? How are you going to present the content? These are just three fundamental questions that you and your team need to be analyzed thoroughly, when developing your content strategy. They can be both fun and frustrating at the same time.

by esalesdata

by esalesdata

1. Who are you trying to reach?

The primary action you need to take is defining who you are trying to reach when developing content. Research and collect data on your target audience to gather their demographics (age, gender, location, etc). This data will provide a better view on the personality of those looking for your content. You can tailor the role of each social platform to suit the needs of your audiences.

2. What matters to your audience?

After discovering who you are trying to reach, the next step is to understand what type of content engages and interests your audience. The content should grab your audience’s attention immediately and naturally, by demonstrating that your brand really knows and understand them. This part requires for you to be really creative and be able to use the proper images and videos that will fit into the content you are trying to share.

3. How often should you post?

There is no rule set on stone for this question, but there are some guidelines you should strongly consider while developing your content strategy. It is very helpful to have a content calendar that will enable you to define the right frequency and consistency of your posts based on your audience. You should also take into consideration analytical information you will be able to collect from the insights of your social platforms, such as what days of the week are most of your followers active. Never post just to post make sure your content has a purpose. You need to listen to your fans and followers because they will tell you what’s working and what’s not.

To take a further look into these and other tips click here: 5 Things to Think About When Creating a Social Media Content Strategy

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Facebook Really Goes Global

Photo by ideagirlmedia via Creative Commons

Over 1 billion people use Facebook, but with over 7 billion people on Earth, Facebook is not reaching many people in the overall global market. Facebook is in the midst of tweaking a program called “Facebook for Every Phone” in order for people without smartphones to access the application. The program closely resembles that of the smartphone application, including the chat, news feed and photo options for the low-resolution screens on basic cell phones.

“Facebook for Every Phone” was first released in 2011 to work with 2,500 mobile phones throughout the world. The creation of this program means that people in developing countries that cannot afford an expensive smartphone can still connect with people around the world and stay up-to-date on global news and trends. Now, places like Indonesia and Turkey could access Facebook through their basic mobile phones.

Facebook is in the process of selling advertisements for this program, meaning that they have yet to gain a profit from “Facebook for Every Phone”. However, Facebook now has the opportunity to broaden their 1 billion user audience and expand their market; making Facebook even more popular globally, making this application a form of internet marketing itself.

Although Facebook is almost 10 years old they are still have the opportunity to expand their user base. “Facebook for Every Phone” has the opportunity to help more people gain the opportunity to connect with one another, and for lower costs than purchasing a smartphone with a data plan. Facebook has given people in developing countries the opportunity to experience a world outside of their own through the power of the internet. To learn more or download “Facebook for Every Phone” visit https://www.facebook.com/f4ep.

 

http://www.nytimes.com/2013/07/22/technology/for-developing-world-a-lightweight-facebook.html?ref=technology

http://mashable.com/2013/07/22/facebook-feature-phones/

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Social Media Policies in Schools

It’s hard to believe that only a few years ago, Facebook, Twitter, and Instagram were only just being developed. Now, it’s hard to go a day without browsing any of these social networking sites or talking about them. With the prevalence of social media in our everyday lives, it is important to understand how it has changed our communities.

As a relatively new phenomenon, schools are one place in which administrations and teachers are trying to create policies around social media use. There are many times in which Facebooking has gone wrong in the education field. For instance, when teachers or students post inappropriate or questionable material that can ultimately get them fired or expelled.

The New Hampton School in New Hampton, New Hampshire is tackling the issue head on with a policy that deems what is and isn’t acceptable online. The first policy for them is that teachers are not to friend or follow any of their students on any social media channels. They reason that it’s important to establish good relationships with students offline, away from social media channels. Their next policy is for Facebook groups for sports teams. Coaches and players are not able to be Facebook friends, but may interact in a way that the sports team can have an online presence. Furthermore, the final policy for the school is to respect the students’ personal social media presences. With a one to one iPad policy, the school needs to keep a certain policy in light of the educational environment.

Other schools have been taking different approaches with looser policies. Teachers and students are allowed to have social media contact, but they are still cautioned not to discuss grades or performance and rather to use email. Whatever type of policy schools use, loose or strict, it is important to understand the growing popularity of social media in our academic lives and how to use it to be best benefit both students and teachers.

Should Schools Implement Social Media Policies?

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Getting in shape with technology

I am sure you have heard people say something along the lines of “technology is making us lazy”. That is not necessarily true, on the contrary, technology might have been giving us extra tools to motivate us to exercise and stay healthy, even if you don’t have a workout partner to keep you going.

Today we have different social networks that help us fulfill our exercise routines by keeping track of your workout schedule, levels of calories burned and most importantly it gives you that extra push you might need to achieve your goal.

by mariachily

by mariachily

If you are competitive, you might want download Fitocracy. This app gives you awards and prizes as you complete workout activities and provides challenges you can invite your friends to join. Some of us might be looking to lose that few extra pounds, right? In this case you should join Extra Pounds. This site is a free weight loss network. You will be able to read diet blogs, workout articles and tips. The most unique feature is the ability for you to plan and log your meals, letting you know exactly how much you should exercise to burn off the extra calories.

If you are interested in learning about other social networks and apps that will help you be in shape and stay healthy, click below. Now, you don’t have any excuses so start exercising!

8 Social Networks for Fitness Freaks

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Vine for Android is Here

Photo by Stefan Magdalinski

 

For all you android smartphone users out there who have been jealous of your iphone-using friends being able to use Twitter’s Vine app, guess what?  You don’t have to be envious anymore because the Vine app is now actually out and available to install from the Google Play Store!  By finally making this move, Twitter has now invited a bunch of new users to use the fun six-second video creations app.  Users can make cool animations without having the amount of time required to create a longer video of a few minutes.  These extremely short clips can be very catchy and they have the ability to efficiently get a point across, which is very useful for digital marketing agencies.  Nowadays, peoples’ attention spans are decreasing but with Vine, there is no need to worry about boring anyone.  Since it is a very new app, it is best to search for “Vine Co” in the Google Play Store; you can also click right here to get to the app.

According to a Twitter post, the app features automatic playback, sound, Explore, Popular and Trending posts, Find Friends and invite others to join.  Perhaps to make up for releasing the app for the Android platform much later than for iOS, Android engineers included a Zoom feature that is only available on Androids.  Now iphone users might have something to be a bit jealous about.

Vine for Android Finally Arrives

 

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Which of Your Pins Will Be Repinned On Pinterest?

Photo credit: Amy Gesenhues

Companies have started using Pinterest to market their products to the public. With pictures, text, and web links that can be saved to a user’s profile, Pinterest is a great social media outlet to take advantage of. However, the pictures used for the pins can make all the difference in getting products noticed and sold.

Curalate, a visual analytics and marketing platform,  has conducted a study on Pinterest pictures. To start, pins should not picture human faces. Pins that do not contain a face are 23% more likely to be repinned. It was found that  Pinterest has 4.25 times more images without a face on their social media site.

Another study found that pictures in color are preferred by Pinterest users. More specifically the colors red, orange and brown are twice as likely to be repinned over the color blue. Images taken in medium light are 20 times more likely to be repinned compared to images that are dark, and eight times more likely to be repinned than images that are white.

The directions, background and texture of a picture affects the pin’s popularity. A picture is more likely to be repinned if it is posted vertically.  Images with less than 30 percent background are repinned more, so a company shouldn’t post their product against a plain white backdrop. Also, images are pinned up to 17 times more if they have smooth textures instead of rough textures.

Pinterest can be used as a form of internet marketing. If companies set up their pins in a consumer susceptible way products will get noticed and repinned, hopefully leading to an increase in sales. Remember: forget the faces, blue is not the right hue, keep it light and upright, bring on the bold backgrounds, and be smooth.

What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces

 

 

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Yahoo hopes for new life in deal for Tumblr

Photo by e27singapore

Photo by e27singapore

This week marks a new era for Yahoo and popular blogging service Tumblr. In a $1.1 billion deal on Sunday, Yahoo acquired the site in hopes of planning to shift itself as the technology industry heads towards social media agencies. This deal would exceed the largest acquisition of a social networking company in years, even Facebook’s $1 billion purchase of Instagram in 2012. Yahoo says that it will keep Tumblr as a separate entity, as founder David Karp will be kept on board as CEO.

With this deal, Yahoo will have access to a younger user demographic, as Tumblr’s age bracket is strongest from 18-24. In addition, this age bracket is a fast-growing number of consumers who are in general very engaged with the Internet and social media. Yahoo expects to expand its audience by 50% to more than a billion monthly visitors, and to grow traffic by 20%, through its acquisition of Tumblr.

The biggest question about the deal is how Yahoo and Tumblr will be utilizing advertising and other monetizing services on the site. Although it seems likely that some type of advertising will be used on the site, both Yahoo and Tumblr confirm that advertising opportunities will be created seamlessly to enhance the user’s experience. All in all, Yahoo and Tumblr are a big deal and only time will tell if users will adapt to new changes to make it successful, or if bloggers will jump ship and deem the deal a failure.

As the tech industry moves towards social media motivated ventures, digital marketing agencies can use this towards their advantage. With greater resources from large corporations, many social media outlets that were once small startups can now be more efficient in consolidating searches and information, as well as fixing problems faster and widening the audience.

It’s Official: Yahoo is Buying Tumblr for $1.1B, Vows to Keep It Independent 

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Innovative uses of social media: The Age of Post-Social Media?

Over the last decade the world has developed an expertise in all things social media. We are connecting, interacting, sharing, performing and working social. Within this globalized social landscape, information barriers and cultural boundaries are no longer obstacles. The world and its people are at the click of a ‘like’.

UNICEF's Pinterest Board: Really want these

UNICEF’s Pinterest Board: Really want these

The uses of social media have become traditional, making it all the more opportunistic for out-of-the-box initiatives. Mashable’s recent article, “10 Innovative Uses of Pinterest” by Matt Petronzio sheds light on the many unconventional ways non-profit organizations are using social media, highlighting a recent UNICEF platform on Pinterest. Pinterest is driven by the content of images, but UNICEF looked beyond images and took a new perspective on the use of Pinterest boards.

“The [UNICEF] team began pinning through the eyes of Ami Musa, a fictional 13-year-old girl from Sierra Leone,” writes Petronzio, “The sole board is named “Really Want These,” and it showcases objects we generally take advantage of, including running water, soap and shoes.” The relationship between the content of pinned images with the context in which they were pinned shed light on the many ways social media is meaningful in the world.

UNICEF's pinned image

UNICEF’s pinned image

In March the Human Rights Campaign used social media to advocate for marriage equality, asking supporters of the issue to change their profile picture to HRC red equality logo. The campaign went viral across the country and throughout the world.  The millions of profile swaps painted the Internet red, symbolizing that marriage equality was much more than a political issue in America.

Social media raises awareness, fosters relationships, and dissolves barriers to communication. It is grounded in the international community, influencing everyone directly and indirectly. Organizations are understanding the impact that social media has on the world. It can foster  movements that impact social  norms, popular culture, and political ideologies. If we are entering a post-social media age, this adds yet another dimension of meaning to our world.

 

 

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Value-Added Services in Digital

Growing a business is all about adding value to the customer experience and gaining their trust. Mobile makes it easier to discover customer needs and determine what features they find most important in a product or what things they are looking for. Companies like Nike and Procter & Gamble are doing an excellent job at providing value-added services to drive brand loyalty and recognition.

Digital marketing technologies such as mobile applications allow companies to create meaningful customer engagement and better meet customer needs anytime, anywhere. The Nike+ community is a perfect example of recognizing what customers need and providing them with solution such as tracking runs for avid runners. P&G’s created an app for its Charmin brand that shows the locations of public restrooms across the United States.

Providing services is one thing, but understanding customer behavior and interests is another. Aggregating comments and complaints into trends creates consistency in data which leads to better collaboration between departments. However, the easy availability of customer data can create unexpected issues for businesses, especially when it is unstructured. For businesses hoping to learn about what customers actually want, it is important that they listen carefully and hone in on what customers are truly saying.

Digital Hones Brands’ Value-Added Services

Photo by:  Seán Venn